Fashion
Strengths
Weaknesses
Suggestions
Website
Easy to shop
No obvious ones
Include a clearance section
Facebook
Consistency and including shop promotions
Off-topic material like zodiac posts are distracting
Reduce clutter
Twitter
Frequent tweets, good for updates on company
Extraneous information
Limit tweets to posts about the brand
Blog
Image-focused
Lack of focus
More behind-the-scenes look at design and manufacturing
You tube
Documentary and other professional material.
To few videos
Perhaps include video footage of runway shows.
Pinterest
Ideal forum for presenting designs; well-organized
All the models are white and look the same
More diversity
Mobile aps
Easy to shop from store
Can be buggy
Streamline the app and make it crash less.
Other:
Is there consistency in their look and message?
There is a great consistency in the look and message of all Tory Burch social media sites.
Which one do they do best? Worst?
All of the Tory Burch social media sites are good. Pinterest is the best of all the Tory...
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