Feasibility of Investing in Organic Foods Menu

Squares Restaurant has identified various opportunities it intends to pursue. The most interesting opportunity is the company's strong interest in things like organic eating, healthy diets, and the ability to combat food deserts. The area in which the establishment is located lacks quality food options. Therefore, the company has an opportunity to market healthy, organic food options that can improve the quality of lives. As the baby boomers enter the seniors' age and as the society develops a strong interest in the quality of life, the company can approach this opportunity from various angles to succeed and differentiate from other eateries.

Today, organic food is one of the growing trends. The consumer demand for organic food has been on the rise in the last five years, which means 3 Squares Restaurant may reap, from such a business; the management has realized the importance of organic food. More people are today concerned about their healthy food choices and diets. There has been a remarkable growth in the interest about organic restaurants as consumers are reacting to popular media regarding health and food safety (Hanks & Mattila, 2016).

Residents in the areas where the company is located are known for keeping up with trends and enjoying new things. The area is popular for its unique restaurants. Importantly, the area has numerous farms that ensure the locals are supplied with fresh foods. The economy of the area is driven by farming and agriculture courtesy of its favorable climate. Many the farmlands are medium-sized; this offers the ease of controlling the quality of production and offers greater choices regarding suppliers. In fact, most of these suppliers work together to ensure constant availability of raw materials (Poulston & Yiu, 2011).

With all these into consideration, 3 Squares Restaurant may pursue the niche market in the current location. The facility will provide various healthy organic meals made from local fresh products brought directly from the farms within the area. The company will create a cool atmosphere combined with the right foods, decoration, and music. For 3 Squares, food is the most critical factor, and the company cares about the quality of raw materials as well as their origins. Due to this, 3 Squares buys its ingredients from local farms so that it can offer the best local organic and healthy menus. The menus are likely to change according to the season, which implies the menu will be dynamic. The intention of this dynamic menu is to excite the patrons.

This business opportunity will draw various benefits not only for 3 Squares Restaurant but also for the local farmers, organic handlers, and the wider organic community. The company should not hesitate about pursuing this opportunity because of the numerous benefits that may accrue from such a niche market.

The organic eating and healthy diets can be profitable for the company. Though buying food will cost the restaurant more unlike buying conventional foods, consumers are willing to pay whatever the cost to eat healthy meals. In fact, consumers are willing to cut costs in other areas to purchase organic meals (Hanks & Mattila, 2016). This business has attractive returns due to the growing demand for organic products influenced by its health advantages. Despite this, the area has few restaurants that offer organic menus. Experts project that the organic restaurant industry will grow at an unprecedented rate in a few years to come. A study on the organic food industry projects a growth of over 20% in retail sales for organically produced food menus (Poulston & Yiu, 2011). In other words, the organic restaurant market is a highly promising area where 3 Squares Restaurant can invest for higher returns. Surveys focusing on green dining reveal that most consumers have no problem paying more at restaurants that serve organic and locally produced food menus.

Organic restaurants are growing in popularity. Trends in organic food reveal that the popularity of these foods is growing. The term 'organic' remained uncommon until recently where is mainstream. Consumers have even become perceptive regarding their organic food choices. Surveys indicate that today, people are purchasing organic meals more than a few years ago (Lu & Gursoy, 2017). In fact, most adults are choosing organic menus than conventional menus. The US is marked by an eating culture, which tends to influence obesity rates in the country. Restaurants that offer organic menus are praised for helping to change this culture. The popularity of organic menus has grown and spread across the country.

An increase in business for organic producers translates into an increase in customers for restaurants that offer organic menus. This is because people who insist on purchasing organic meals rarely revert to conventional meals. Essentially, this suggests that what was initially thought of as a trend is in fact here to stay. Even during the toughest economic times; when people have little to spend, these people still insist on organic meals over conventional ones. For 3 Squares Restaurant, the desire for organic food is expected to grow as people become receptive to their health. Studies agree that once an organic consumer begins buying these foods, they rarely go back to purchasing the conventional counterparts (Poulston & Yiu, 2011). With such passionate pool of consumers, 3 Squares will safely thrive with organics too.

Another advantage arises from its loyal customer pool. By pursuing this business opportunity, 3 Squares Restaurant will enjoy customer loyalty (Lu & Gursoy, 2017). People buying organics are those that have lost confidence in the integrity of other food alternatives. Today, the majority of the consumers want foods to be labeled with all ingredients used in production including genetically modified ingredients. More Americans value foods, which are grown locally, and they no more trust corporations to safe and healthy foods for the masses. These consumers are interested in where their foods come from and the ingredients contained in these foods. These individuals are likely to switch to 3 Squares Restaurant as a way of taking meals that they can trust and hence will remain loyal customers for the restaurant.