Sikorsky Aircraft -- Financial Plan for Looming Defense Cuts New Defense Markets Strategy

Diversify Product Mix Strategy

Many analysts believe that the U.S. budget has grown to unprecedented levels and budget issues have become a political priority. Talks of to how reign in the deficit to a level that represents more a sustainable trajectory than its current path plagues all the media channels and political commentary. No matter which side of the political debate that anyone sides with, there seems to be evidence that massive budget cuts are on the horizon. Some of the deficit reduction measures that are being tossed around include social security reform, health care reform, social spending on entitlement programs, and last but not least, often the elephant in the room, defense spending.

The United States spends nearly as much on military expenditures as the rest of the world combined and in 2008 the budget exceeded seven hundred and eleven billion dollars (Hellman and Sharp). With the hysteria surrounding the budget, it is reasonable to suspect that the enormous military budget will not be off the table in terms of inclusiveness in budget reduction measures. While many companies have fared well financially during the military engagements in the Middle East and elsewhere, the market for wartime expenditures may finally be contracting. This research will focus on how one company, Sirkorsky Aircraft, can find new opportunities for growth in an evolving marketplace.

For example, China and Europe are significant buyers of arms; though they pale in comparison to the U.S. spending levels. However, when considered together, they account for roughly twenty five percent of world military expenditures. The European economy is in much of the same boat as the U.S. financial situation and it would reasonable for the market in this region to stagnate as well. Thus one might expect that the only short-term areas for growth in the U.S./European markets would come from greater market penetration as opposed to new growth opportunities.
China on the other hand, recovered from the global recession in record pace. Some estimates acknowledge that China pulled out of the recession in 2009, while other economies are still struggling to weather the storm (Watts). Additionally, while other militaries are likely to be candidates for budget reductions, the Chinese military has increased its annual spending by over twelve percent (BBC Business News). Hence the Chinese market most likely represents the fastest growing emerging market for defense spending in the world. China would most likely give priority to domestic production; however since they do not quite have the capabilities for meeting the same…