Business: Theories of Organizational Development and Employee Motivation

Mexico

Despite the fact that extreme poverty exists in many areas, Mexico's rising middle class is increasingly seeking out the trappings of American success. "The middle class in Mexico includes 39.2% (44 million people) of the country's total population. Mexico's middle class increased 11.4% during between 2000 and 2010" and these consumers are seeking out cellular phones and flat screen TVs in record numbers (Flannery 2013). Unfortunately, an increasingly affluent culture has brought forth one of the problems of industrialized prosperity, namely a rise in obesity. To take advantage of this concern, one possible product to market to the population coping with more sedentary jobs and a taste for highly caloric foods is that of gym memberships. Introducing a chain of low-cost gyms modeled on popular chains such as WOW and Planet Fitness, particularly in cities with high concentrations of white collar office workers would be an ideal way to capitalize upon a growing, affluent demographic within the population.