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The Taurus and Aerostar were star performers in their respective segments, as were the F-series trucks. The Explorer took advantage of the growing SUV market.
The company's modern-era market share peaked in the mid-90s, and has come down steadily over the past decade and change. By the mid-00s, Ford was in financial trouble and undertook the leveraging of its assets in order to get the company through a multi-year restructuring program. The company's struggles, however, have continued in recent years. The company has had a net operating loss every year since 2005 and lost $14.4 billion in 2008.
The company today continues to struggle. Although it had some successful product launches in the early part of the decade, its strategy to saturate the market and occupy all segments has failed to keep out competition. As a result, Ford is increasingly dependent on successful launches. They have not been able to keep up the pace of new development and have thus struggled of late. They are also dealing with legacy issues stemming from pension obligations for union workers' contracts. With heavily-automated factories, Ford has far fewer workers today to fund their pensioners' benefits. The company has struggled before. These periods -- the Pinto...
The acquisition strategy appears to be a difficult-to-manage failure that offers few benefits. The company, in essence, is still waiting for its next big innovation to carry the day.
Works Cited:
The Henry Ford Museum website. Retrieved May 12, 2009 from http://www.hfmgv.org/EXHIBITS/HF/
Ford.com website. Retrieved May 12, 2009 from http://www.ford.com/about-ford/heritage/vehicles/modelt/672-model-t
No author. (1937). Fordism vs. Unionism Time Magazine. Retrieved May 12, 2009 from http://www.time.com/time/magazine/article/0,9171,758013-1,00.html
Birsch, Douglas & Fielder, John H. (1994). The Ford Pinto Case. Retrieved May 12, 2009 from http://books.google.com/books?id=qIlPURPTx30C&dq=ford+pinto&printsec=frontcover&source=bl&ots=z_TpBo5soi&sig=gkXWzsLBYGEha2fDCmfcvccoNPI&hl=en&ei=Ph0JSvqtDY6JtgfT6sjmCw&sa=X&oi=book_result&ct=result&resnum=7#PPR11,M1
Ford's recent financial data from MSN Moneycentral. Retrieved May 12, 2009 from http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=F&stmtView=Qtr
Works Cited:
The Henry Ford Museum website. Retrieved May 12, 2009 from http://www.hfmgv.org/EXHIBITS/HF/
Ford.com website. Retrieved May 12, 2009 from http://www.ford.com/about-ford/heritage/vehicles/modelt/672-model-t
No author. (1937). Fordism vs. Unionism Time Magazine. Retrieved May 12, 2009 from http://www.time.com/time/magazine/article/0,9171,758013-1,00.html
Birsch, Douglas & Fielder, John H. (1994). The Ford Pinto Case. Retrieved May 12, 2009 from http://books.google.com/books?id=qIlPURPTx30C&dq=ford+pinto&printsec=frontcover&source=bl&ots=z_TpBo5soi&sig=gkXWzsLBYGEha2fDCmfcvccoNPI&hl=en&ei=Ph0JSvqtDY6JtgfT6sjmCw&sa=X&oi=book_result&ct=result&resnum=7#PPR11,M1
Ford's recent financial data from MSN Moneycentral. Retrieved May 12, 2009 from http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=F&stmtView=Qtr
Based on the data presented in the Table 2, it is revealed that Ford is a company that is good for the investment opportunity. The profitability ratios are one of the key ratios to determine the financial health of a company. Based on the data in Table 2, Ford Company demonstrates the increase in the profitability ratios between 2008 and 2011. For example, the ROA increase from the loss of
Ford Motors Company Ford Motor Company is an American Multinational company that was founded by Henry Ford in the year 1903. Ford's headquarter is in Dearborn Michigan in the United States where it specializes in the production of automobiles both commercial and luxury. Under its commercial category of vehicles, it trades under the Ford brand while its luxury cars trade under the Lincoln brand. Ford Motors is a well established company
Ford Motor Company -- Flowchart Analysis Ford Motor Company is one of the largest manufacturing companies in the global marketplace. Fiscally, Ford has had two major recent periods; one of prosperity, one of decline. Period #1, the late 1980s to 19979, showed a steady pattern of growth, about 5-7% per annum. Sales in 1998 were down 6%, up 14% in 1999, giving the decade an average of 5.4% growth and a
Those five steps are: Analyze the Situation and ask the following questions: Are we making any major changes in our business process? How do those changes impact our employees job functions? What information and training will our employees need to continue being successful in their jobs? How will our employees best accept and integrate this information and training? How do our employees learn? How can we get this information and training to our employees? Are there any
Ford Motor Company's Current Market Position Company Overview Quality Issues at Ford Motor Company Human Resources Role Strengths Weaknesses Opportunities Threats Financial Impact of Recalls on Ford Motor Company The Ford Motor Company was founded by Henry Ford in 1903 who along with 11 other investors signed the article of incorporation for the organization. Since then, the Ford name has experienced tremendous growth and has been awarded with substantial significance in the automotive industry. It is one of the
All of our manufacturing facilities and major suppliers' facilities have attained third-party certification to the standard" (Environment, 2008, p. 2). The company is also actively engaged in ongoing improvements in the environmental performance of its facilities. For example, the company reports that it has reduced global energy use by 27% and global water use by 25% compared to 2000 levels (Environment). The company reports that it seeks to improve