Foreign Market Entry Strategies: GM Thesis
Excerpt from Thesis :
GM's Chevy Volt and its all-electric design, as well as diesel-electric and conventional gas-electric hybrids could and must replace the image of the 'old' GM in the public's imagination. The company has shed the Hummer stigma, now it must create a new image for itself in the future, not just domestically, but internationally.
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Wald, Matthew. (200, August 5) $2 million in grants to speed up electric car manufacturing.
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Ying, Tina & Erik Holm. (2009). Buffer posts $1 billion profit on China hybrid carmaker BYD.
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