Four Seasons Hotel operations and management

¶ … SEASON'S HOTEL

Four Seasons Hotel

Four Season's Hotel

The Four Season's Hotel

The Four Seasons Hotel is a high rated hotel facility founded in the early 1960 to cater for the hospitality and tourism industry. The Luxurious hotel chain is a private business corporation having an estimated number of 33,000 employees. It has operations is 86 hotels scattered amongst 35 countries world wide. The hotel is globally managed by a two- person counsel office (Kingsbury, 2010). Throughout its marketing operations, it has conducted and formulated specific marketing strategies amongst all its chains. These strategies in marketing are mainly planning and the implementation process. The Four Season's strategies have certain inherent attributes such as service differentiation and marker segmentation that assists in the hotel's overall marketing schemes.

Service Differentiation

Differentiation strategies in marketing are the ideologies of distinguishing between an organization's products or services from the ones offered. They are fundamental implements in convincing loyal clienteles to pay for what is serviced to them, thus, promoting profitability in the organization. The Four Season's Hotel chain differentiates its services through the unlocking innovation solution strategy (Daft, 2007, pg 253). This distinguishes it in the industry especially from competitors such as Starbucks.

Their services are also differentiated experientially. This has greatly effected on the services being marketed. Experiences encountered comprise of total factorization of consumption of the services utilized by the customers. For the Four Seasons, the experiences to customers are consistently different enabling the hotel chain to grow and sustain its impregnable positions in the market. Through this, Four Seasons has been capable to substitute the services thus maintaining their loyalty and a stabilized market.

Market Segmentation

This is a methodology that companies use to divide their customers in favor of achieving competitive vantages over their rivals. It builds and sustains a company's long-term competitive advantages. This is done by gauging their clients' differences and preferences. Among the three substitute strategies laid down for organizational marketing segmentation, the Four Season Hotel uses the distinctive competence strategy to approach unique service to its customers in reference to their needs and groups (Hill and Jones, 2011, pg 119).

Through this strategy, the Four Seasons chain of hotels assays to provide high-profiled services and accommodation; which are its distinct combination of competence in having an upper hand in the business. For the customers of Four Seasons Hotels, the segmentation is based on affordability or price, functionality and designs available. Several customers prefer a more luxurious environ than others, of which the affordability aspect is greatly considered in foreseeing continued supply of the luxurious amenity.

The quality of the service provided is also an aspect that has led to the segmentation of their services. Four Seasons hotel has hosted high and dignified dignitaries and what is delivered to them is way different from the normative reservations done. The Clintons and the Bushes are examples of these families. Staff servicing such honorary members is also enamored leading to a positive turnover of the employment opportunities under this segment.