General Electric and Philips health care strategy amid healthcare reform and economic challenges

General Electric and Philips health care have persistently provided forward thinking technology that have paved the way to a safe and high quality of care to patients. They possess solid foundation and have become experts in the field of health care technology such as medical imaging, information technology, and patient monitoring systems. Both organizations focus on sustainability of health care systems and quality delivery of care to patients. In addition, both organizations strive to be the best within the industry in ensuring the delivery high quality health care to patients. In this paper, we investigate how both companies have survived over the past 10 years with the health care changes and a struggling global economy. Also investigated is how both companies have managed to sustain their quality, innovation, and safety while containing costs to health care partners so that a high quality of health care can be delivered to each and every person globally. We also investigate their corporate strategy. In this paper, we also investigate whether both companies can keep their positions with health care policy changes. The possibility of their partnership is also investigated.

The problem statement

The affordable healthcare act and a turbulent economy have impacted the survival of many companies in the health care arena (Blank,2012). Can health care organizations meet these requirements, continue to upgrade its technology, increase safety / quality, and maintain sustainability in a turbulent economy. Both GE and Philips are giants in ensuring that health care organizations are able to do all of this; however, will they continue maintain their own organizational structures. The affordable health care act and the cost containments that it requires will bring new challenges to even those who are well established within the industry.

How both companies have managed to sustain their quality, innovation, and safety

GE and Phillips have worked hard in coming up with systems that ensure that they can sustain their quality, innovation, and safety while containing costs to health care partners so that a high quality of health care can be delivered to each and every person globally. This has been through the adoption of excellent corporate strategies that have are cost effective while ensuring that quality, innovation, and safety variables are optimized.GE health for instance is a market leader in quality control. This is evident with their Quilibria Quality management Solution offering (GE,2012b).They also engage in quality control workshops on various aspects of healthcare such as mammography (GE,2012c).Phillips Healthcare on the other hand has a firm grip over its quality control issues. This is despite being warned by the FDA over its imaging center at Cleveland (MedCity News,2011).The company ahs continued to invest in bleeding edge healthcare quality control technology and innovations aimed at raising the standards of quality of care. High-tech infrastructure spending, Low manufacturing capital

Investment, Low protectionism and globally translatable technology are their global growth drivers (GE,2012d).GE Health for instance has an elaborate innovative strategy that informed by the various trends shaping the business landscape (Hellweg,2007).

Possibility of a partnership?

The possibility of a merger between GE and Phillips is minimal at the moment due to the fact that they are the leading companies in their areas of operations. Their operations in the same industry mean that there is minimal operational synergy to be gained from any merger or acquisitions. The competition and merger policies are also likely to bar the two from merging into one big corporation.

Conclusion

GE and Phillips have continued to dominate the global healthcare industry with their quality and innovative products. This has been coupled with their recession resistant corporate strategies that aim to put them in the first place in the global and U.S. healthcare industry.