Generation X Book Report

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Generation X Growth Trend for Generation X for 2004 to 2010

Martin & Prince (2009) predicted that Generation X would be the predominant market segment by 2010. U.S. Census data estimate that Generation X makes up 19% of the total population in 2010. Sources vary on which birth years to include when defining this generation. For the purposes of this research, the years of 1965 to 1978 will be used to determine the growth trend for this generation (Hachtmann, 2008, Reisenwitz & Iyer, 2009).

Growth Trend for White Consumer Segment Members for 2004 to 2010

In 2005, the white Generation X population numbered 37,208,000 and comprised 12.93% of the total population. While there was an increase in this population in 2006, the market segment is projected to decrease steadily based on U.S. Census projection data. The table below shows the growth trend for the white Generation X market segment.

Year Population Percentage of Total...

...

The table below shows the growth trend for the Hispanic Generation X market segment.
Year Population Percentage of Total Population

2005 8,750,000 3.04%

2006 8,631,000 2.97%

2007 8,772,000 3.00%

2008 8,903,000 3.02%

2009 9,029,000 3.04%

2010 9,146,000 3.05%

Growth Trend for African-American (Black) Consumer Segment Members for 2004 to 2010

Similar to the white population, the African-American segment of the Generation X market segment is…

Sources Used in Documents:

References

Hachtmann, F. (2008). Generation x revisited: An exploratory cross-cultural case study. American Academy of Advertising Conference Proceedings, 13-23. Retrieved from ebscohost.

Martin, N., & Prince, D. (2008). Factoring for x: An empirical study of generation x's materialistic attributes. Journal of Management & Marketing Research, 147-55. Retrieved from ebscohost.

Reisenwitz, T.H., & Iyer, R. (2009). Differences in generation x and generation y: implications for the organization and marketers. Marketing Management Journal, 19(2), 91-103. Retrieved from ebscohost.

U.S. Census Bureau (2000) Projections of the total resident population by 5-year age groups, race, and hispanic origin with special age categories: Middle series, 2001 to 2005. Retrieved from http://www.census.gov/population/projections/nation/summary/np-t4-b.pdf.
U.S. Census Bureau (2000) Projections of the total resident population by 5-year age groups, race, and hispanic origin with special age categories: Middle series, 2006 to 2010. Retrieved from http://www.census.gov/population/projections/nation/summary/np-t4-c.pdf.


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