2). How were they selling it? No presentations were provided by this company but sponsors were provided the opportunity to participate in the exhibition that was part of the GIS Ireland 2009 Conference.

Who would be their primary customer base? As the largest GIS company in Ireland, ESRI provides services to both the public as well as the private sector.

What role does geographic information/GIS play in their portfolio of activities? Geographic information services form the entire basis for the company's business processes.

Geodirectory

Company profile. According to the profile at http://www.geodirectory.ie/About-GeoDirectory.aspx, "GeoDirectory is the complete database of buildings in the Republic of Ireland. It assigns each property its own individual fingerprint -- a unique, verified address in a standardised format, together with a precise Geocode" (About GeoDirectory, 2009, p. 1).

What product or service were they selling? GeoDirectory's services can assist municipalities satisfy the legal requirements and mandates of the EU's INSPIRE initiative.

How were they selling it? The above-described presentation by Dara Keogh and Dominic Fahey of GeoDirectory entitled, "Irish National Addressing System" was used for this purpose.

Who would be their primary customer base? Although governmental entities would appear to represent the primary customer base, the private sector could benefit from GeoDirectory's services for their urban planning efforts as well.

What role does geographic information/GIS play in their portfolio of activities? Geographic information services form the entire basis for GeoDirectory's business processes.

IMGS

Company profile. Headquartered in Dublin, the corporate profile for Irish Mapping and GIS Solutions at http://www.imgs.ie/index/about_IMGS...

. . . IMGS are the sole distributors for Intergraph SG&I and Safe software solutions" (About IMGS, 2009, p. 1).
What product or service were they selling? The company markets software solutions that provide their clients with the ability to "capture, manage and embed spatial data and engineering documentation into enterprise information systems and workflows" (IMGS vision, 2009, p. 3).

How were they selling it? As with ESRI, although no presentations were delivered by representatives of IMGS at the GIS Ireland 2009 Conference, sponsors were provided booth space at the exhibition.

Who would be their primary customer base? The client list for IMGS include all Irish local governmental authorities, eircom, BT Ireland, ESB Networks, the Dublin Region Water GIS, and the Irish Aviation Authority (IMGS vision, 2009).

What role does geographic information/GIS play in their portfolio of activities? Geographic information services form the entire basis for IMGS's business processes.