Business Communication Theory This work conducts an examination of five different books or articles on business communication theory and reports on each of these works. Cornelissen and Business Communication Theory The first work under review is that of Joep Cornelissen entitled "Understanding the Development nd Diffusion of Integrated Marketing Communications (IMC) A Metaphorical Perspective" reports that recently "theoretical commentaries and empirical research" regarding the conceptualization of Integrated Marketing Communications (IMC) have been concerned

Business Communication Across Cultures Business Communication is a necessary challenge that each person faces daily. Communication is an aspect of business that is necessary to success and achievement. Many countries in the world are industrialized to the point where their culture is in what is called the information age or the digital age. Digital technology, social media, and information technology are prominent aspects to life, communication and business. This paper will examine

A useful recommendation in this sense is represented by the contracting of a local law firm to ease the company's penetration into the region and to help us understand and overcome the initial barriers. But aside from understanding and complying with the regulations, it is also essential to understand and comply with the cultural features. India is one of the oldest and most impressive global cultures. And its culture has

An interesting theory on interpersonal communication was developed by Leon Festinger, and refers to cognitive dissonance. Regarding this theory, cognitive dissonance is represented by an aversive drive that determines individuals to avoid opposing points-of-view, to seek reassurance when making a difficult decision, and to modify their individual beliefs in order to match public behavior in certain conditions (Festinger, 1957). In other words, the theory refers to the differences between behavior

Business to Business Communication Processes Three B2B Messages: Today, the Business to Business (B2B) communication process is shifting according to changes in the way that businesses gather and distribute information. With the technological advances and user predilections driving the changes in web-bound information consumption, most businesses are giving a great deal of attention to Social Networking forums. B2B messages have found broader communities and more clearly defined targets through such venues. So

" According to Short, Williams, and Christie (1976; cited by Van Den Hooff, Groot & De Jonge, 2005), Social Presence Theory notes that "communication media differ in the degree to which they can communicate (or simulate) the social presence of the communication partners through the use of social cues (both verbal and nonverbal cues)." This theory purports that if a medium can only communicate limited social cues, communication partners do