other intangible assets such as patents and management strength. Finally, those future earnings are discounted to arrive at a net present value. Interbrand discounts against current interest rates and also against the brand's overall risk profile to factor in brand strength. Considerations include market leadership, stability, and global reach -- or the ability to cross both geographic and cultural borders. The final result values the brand as a financial

International Trade Transaction used by MNEs in Global Business International Trade Transaction In the Global business environment, a typical trade transaction is either initiated by a seller who wishes to export his goods to the potential buyers in the international markets or by a buyer who is in a need for some specific goods that are not available in his country or it is more feasible for him to purchase them

International Trade To a point, there is no compelling reason under theories of international trade for IT companies to locate their production in Silicon Valley. Many major Valley firms have long since offshored their production, such Apple, Intel, Cisco and more. There is a strong case, however, under the theories of international trade, for IT firms to locate their intellectual hubs in the Silicon Valley. When the factors for building a

Global Business When businesses go international, they have to operate in a more competitive, uncertain, and risky business environment. The forces present in the Global environment bring a number of challenges for the businesses; making it more difficult for them to maintain their market share, enhance profitability, and keep the customers satisfied (Cherunilam, 2007). To compete successfully and ensure a sustainable future in the international markets, business organizations have to analyze

S.$1 = 80.38 JPY (Japanese Yen). However, the current economic crisis in the United States and in major world economies including the European Union, combined with the post-tsunami economic consequences within Japan has made the exchange rates highly volatile and fluctuating. In order to avoid exchange rate risks, the company will make all transactions in one standard currency that is U.S. dollars. Moreover, in order to avoid exchange rate risks

Global Business Cultural Analysis: Brazil Cultural backgrounds reflect the ways and standards of living, which is unique and different for each country. In fact, the business world is also profoundly influenced by the cultural differences of the counties. This focus of this research paper, in this regard, is to analyze the cultural perspectives of doing business in Brazil. Therefore, major elements and dimensions of Brazilian culture such as business structures, management