As a result, demand for this type of aircraft seems to be stabilizing and we expect to return to higher production rates. In the meantime, rail transportation group, which is less vulnerable to economic woes, has continued growing. Since May 1 of this year, the company has received new orders totaling nearly 3 billion euros and spanning not only the European and American markets, but also, the Asia-Pacific market, namely, China and Australia. Moreover, the company has acquired an aircraft assembly plant and announced the development of a new intercontinental business aircraft, the Global 5000 (Swickard, 2004). The company is increasingly paying its attention on its core know-how; product and market diversification; and anticipation of emerging needs. Putting in perspective, Bombardier is Canada's largest aerospace exporter and one of the largest exporters in the country overall. It accounted for more than half of the aerospace industry's total revenues in 2002 and almost half of the total Canadian aerospace exports came from Bombardier. Bombardier deals with thousands of suppliers across the country, which provides...

Series aircraft. Similarly, in the rail industry, the company has thousands of suppliers inside the country and abroad that work for Bombardier different production facilities. In short, the common thread in its core business relies on technical innovation, entrepreneurship and risk-taking, which demand constant attention to superior manufacturing capability and quality control.
Born with the dream of Joseph-Armand Bombardier, from the creation of the Ski-Doo snowmobile, which later inspired the concept of the Sea-Doo personal watercraft, the company is perfecting the engineering of the Johnson and Evinrude outboard engines that the company recently acquired.

References

Middleton, a. (2004). "Expanded Horizons," Marketing, 109, Iss. 29, pp. 8-9.

Swickard, James E. (2004) "Bombardier Global 5000 Set a Class…