Global Organization Given An Example Of A Term Paper

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Global Organization Given an example of a strategic business plan, evaluate the plan and provide recommendations on how the plan could be improved to include more effective planning and decision-making.

A strategic business plan defines the business, quantifies and explains the existing market of the business, quantifies the business' current market, products, services, strategic propositions, routes to market, customers, case studies, sales/marketing/advertising plans, competitors, and potential strategic actions in the near and long-term future of the business. For example, when Starbucks was planning to enter Japan it might define its business as a coffee retailer and cafe, its customer target as younger twentysomethings, its products as coffee beverages and ground beans, its services as making coffee and providing side pastries and sandwiches, its strategy as marketing itself between fast food and formal sit-down restraints, its routes to market as usurping...

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Also, there might have to be more of a targeting of urban markets like Tokyo, of such franchised beverage places along the lines of cafes are not as much in demand in more rural areas.
Explain the relationship between organizational size and globalization. Are…

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