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¶ … global social networking company, Facebook, Inc. has developed the standard for an interface platform that is user friendly. Facebook's developers have fully integrated the programming for Web and mobile applications. The company continues to expand ways for Facebook users to connect, discover, communicate, and share with other users across mobile and conventional digital devices. The mobile-to-mobile messaging application is available on both Android and iOS phones, and the Facebook platform integrates with Instagram. The Instagram Website and mobile application lets users customize the photos and videos they take with filter effects and the like, and share the photos and videos directly with friends and acquaintances or post them in a photo feed. At the end of fourth quarter 2013, Facebook had 1.23 billion monthly active users.
Competitive Strategy. Facebook employs a broad differentiation competitive strategy. A primary factor in the differentiation, according to David Kirkpatrick, author of The Facebook Effect, is that Facebook was based on genuine identities. Facebook's differentiation from other social networking sites, such as MySpace and Friendster, is the fact that the platform is based on authentic email addresses that are tied to people's real identities. This established a tenor of authenticity that encouraged people to engage with their friends and make new friends on the platform. Moreover, Facebook was designed by people with high technical skills who favored an elegantly simple interface, which made it easy to use. The Facebook developers come from...
Until it's Initial Public Offering (IPO), Facebook was a closely held company that did not disclose its financials. Earnings prior to the IPO were believed to be more than $2 billion before interest, taxes, depreciation, and amortization. Facebook does not charge viewers to use the site as revenues are derived from the media publication of advertisements and commissions. In fact, this revenue-generating stream has recently been transformed from a behind the scenes approach to one that is embedded in the Facebook interface stream of posts. This tactic for using a generic strategy enables Facebook to treat the targeted advertisements as a convenience to Facebook users, and is testing the placement of posts that conform to the typical posting conventions but that are generated specifically as advertisements -- that is, ads masquerading as posts.
Facebook competes through the use of corporate-level strategies that increase their user base through keen differentiation. Accomplishing broad differentiation requires a strong and unique value proposition, a feat that Facebook has been able to accomplish through its visionary development of corporate alliances and focus on customer-centric growth strategies. Facebook's acquisition of Instagram is an example of a corporate-level strategy that…
References
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Kirkpatrick, D. (2011). The Facebook effect: The inside story of the company that is connecting the world. New York, NY: Simon & Schuster.
Rusli, E.M. (2011, April 9). Facebook buys Instagram for $1 Billion. DealB%k. New York, NY: The New York Times. Retrieved http://dealbook.nytimes.com/2012/04/09/facebook-buys-instagram-for-1-billion/?_php=true&_type=blogs&_r=0
Womack, B. (2011, August 22). Facebook seeks acquisitions to fend off Google competition. Retrieved http://www.bloomberg.com/news/2011-08-23/facebook-steps-up-acquisitions-to-add-users-as-google-rivalry-grows-tech.html
Social Media Retailing Applications: Opportunities and Threats How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for Retailers Today? This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a
As recent events in the Middle East have clearly demonstrated, Facebook is more on the side of the politically disadvantaged and the poor as they have increasingly embraced Facebook and other social media while the governments in the region tried to ban them. Many governments such as that of China do not allow Facebook primarily because they want to avert scenarios they have seen in the Middle East. Facebook revolutions It
Business -- Corporate Finance -- IPO Facebook Provide a brief description of the company you chose, its main business and operational activities and a short synopsis of the main developments of the company over the past few years Facebook, Inc. is a global social networking company building and employing tools and applications for communication among its users on computers and mobile devices. Incorporated in 2004, Facebook, Inc. has approximately 5,299 employees and
Social Networking and Social Media: A Case Study of Walmart Inc. A Case Study of Walmart Inc.: Social Networking and Social Media Walmart is an American-based multinational discount retailer operating in over 27 countries. It is the world's largest company by revenues, and the largest private employer in the Fortune 500 list of companies. Walmart has shown steady growth and improvement since 1965, when it was founded as Sam Walton as a
Social Networking: Using Social Media and Networking to Address Productivity Issues Using Social Media and Networking to Address Productivity Issues: Social Networking Walmart is the world's largest retailer, and the world's largest company by revenues. Its success over the years draws largely from its mission of providing everyday low prices to enable consumer live better. Despite its inherent success, however, Walmart faces serious problems in regard to unfair labor practices and customer
business2community.com/social-media/2012s-ten-worst-social-media-Disaster-0370309 Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally. Concept of Social Business Concept of Social Business with Retailers Social Media and Retailing Best Practices in Administering Social Media There is a growing body of research that confirms that companies of all sizes and types can realize a wide array