Global Strategies
Global Management Strategies
Involvement in the global economy is inherently risky but also carries a number of distinct opportunities for those who venture thusly. According to our research, as highlighted in the text by Dess & Lumpkin (2002), there are four distinct management strategies for entering into the international trade. Accordingly, these are identified as exporting; licensing and franchising; strategic alliances and joint ventures, and; wholly owned subsidiaries.
Exporting:
Exporting is perhaps the most common avenue for engaging in the global trade. Many domestic companies rely on target populations in foreign countries in order to meet core sales expectations. And as the article by Delaney (2010) notes, many of these companies will use intermediary export companies or agencies in order to reach broad customer bases. Indeed, this is the most notable advantage of the approach, which enables a...
As Delaney indicates "under these circumstances, you will not know who your ultimate consumers are. When selling by this method, you are normally responsible for collecting payment from the overseas customer and for coordinating the shipping logistics." (p. 1) These are complexities for which functionality must be established before establishing a global export business.
Licensing and Franchising:
The most notable advantage of licensing and franchising is that it provides legal protection for the product, brand and identity being marketed in an international context. This offers legal recourse for undue infringement of ideas, images or product features. The primary disadvantage relates to the extremely wide variance of legal…
Global Strategy for Service Industries The advent of technological advancement and Internet culture and technology has created globalization, wherein societies and nations all over the world go beyond the boundaries that physical geography has limited. This means that through globalization, people are able to gain access and knowledge about nations all over the world, thereby encompassing differences in each society. Applied in the business environment, globalization is characterized by a company's
Applying a Global Strategy to the Judicial Reform in Brazil Brazil has emerged as a confident country across the world. Clearly, Brazil is among the first countries that emerged to stimulate the global economy and investment. Early, this year, the government of Brazil initiated new restrictions to preserve enduring foreign direct investment. The politics of Brazil have played a key role in the judiciary. This was recently demonstrated by the current
Strengths and Weaknesses of Wal-Mart Global Strategy The company has had to develop its business globally in order to evade the competition back at home. Wal-Mart today has its hope on its global strategy that has been more successful than the domestic sales. After initiating a global approach in 1991, Wal-Mart not operates in over50 countries across the globe. The failing stores in the USA have been complimented by the growing
His ideas are not important for their uniqueness (though they are singular), but because of the essential similarities between his conservative business utopia and other versions of collectivism" (Gilbert, p. 12). This biographer reports that King Camp Gillette was born in January 1855, the fifth of seven children, to George Wolcott Gillette and Fanny Camp Gillette, in Fond du Lac, Wisconsin; when King was four years old, the family
Marketing Case #8: Global Strategies Critically evaluate Dolce & Gabbana's decision to launch 15 new stores in China Dolce & Gabbana's decision to launch 15 new stores in China is a smart one. First, the U.S. Visa process is making it difficult for Chinese tourists to shop here, so D&G will have to take business there in order to get to those Chinese consumers who cannot buy here. Secondly, sales of luxury goods
Thesis eBay can continue to experience economic growth in services if the company successfully manages to transform the insights gained from their data marts and base of intelligence into marketable services. Hypothesis Investing in R&D to continually grow the areas of reputation management and trust-based verification services will make a significant contribution to long-term value as these are areas all e-commerce strategies require. I. Progression of eBay Value Chain from the Physical to the