The 2012 GOP presidential primaries are being conducted in an environment that can be defined by remarkable polarization of ideologies on multiple levels. If fact, it seems as if the very vision for the future of the United States has reached a level of salience that was previously unimaginable. It is in this very environment that republican hopefuls have attempted to inspire there base with their own vision for the future of the country. However, there is an also significant level of polarization within the party itself, which has acted to illustrate many fault lines within the GOP base and its candidates. Therefore candidates face a unique challenge in the presidential primary; they must work to project their present their own positions without creating superfluous resentment that will obstruct the general election later on. This analysis considers the candidates media campaigns and reactions between the candidates between the period of March 6th and April 3rd of 2012.
GOP Primary
Republican Primary Video Research, Analysis & Critique
Covering a Period between March 6th and April 3rd, 2012
Researcher/writer will be analyzing the entire TV/video ad campaigns related to both Mitt Romney and Rick Santorum from 03/06/2012 thru 04/03/2012. In the research paper, compare and contrast the overall ad campaigns of each with regard to:
Type of ad: biographical? Issue? Attack?
Sponsor of the ad: candidate, political party, independent advocacy group (including SuperPacs). Any difference in the type of ads run by each?
What demographic group(s), if any, were the ads primarily aimed at and how effective was it at reaching each?
Press coverage of the ads -- "how extensive? helpful or harmful? Biased? And if biased, in what direction?
The overall effectiveness of the ads: very? somewhat? not very? Why?
Candidate reaction to the ads -- "smart or not? Why?
NOTE: The paper should be an overview -- "a synthesis of the detailed responses reported in the accompanying spreadsheet. Place the spreadsheet(s) after the text. Each spreadsheet should be numbered and titled and sourced.
- Researcher/writer will need to utilize scholarly sources including, but not limited to the textbooks (Shanto Iyengar. 2011. Media Politics: A Citizen's Guide. 2nd ed. New York: W.W. Norton & Company, and Clarence Jones. 2005. Winning With The News Media: A Self-Defense Manual When You're The Story, 8th ed. Anna Maria Island: Winning News Media, Inc.). Two such scholarly sources have been provided (0214_campaign_tech_west-(approved_scholarly-resource).pdf, and 0313_youtube_salmond-(approved_scholarly-resource).pdf) for use.
- Researcher/writer will need to include peer reviewed journal articles as well.
PAPER MUST INCLUDE AT LEAST 5 SCHOLARLY SOURCES
- Researcher/writer will need to use APA style in text citations and bibliography.
PAPERS WITH NO IN TEXT CITATIONS AND BIBLIOGRAPHY WILL BE CONSIDERED PLAGARIZED AND WILL NOT BE ACCEPTED
Researcher/writer must cite all of your sources -- " newspapers, YouTube videos, journal articles, books, TV programs, etc.
An in text citation does not carry through several paragraphs or an entire page.
- The paper must include graphs and tables.
- The paper must include the following:
Title Page with Picture/Graphic
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