Visual analysis of three graphic design projects and their principles

Graphic Design Project

PACHA

The shape of this design is irregular albeit the height and width are remarkably similar. The design uses bright colors -- notably red, yellow, several shades of blue and white as well -- and its texture has layers of shapes and colors. The feel of the design is ethereal, like it is floating in space. It has the texture and value that gives the impression of three dimensional. The man is in the middle, several jewels (diamonds) are in the foreground beside the clouds -- and the third dimension is in the background where stars, bubbles and rays of slashing red, yellow, orange light add to the luster around the man's body and especially his head and hat.

Space and balance: There is no distance between shapes as they are intertwined into an attractive medley of images, and design elements are equally distributed. The emphasis is on the man's face and smile. There is movement in the diamonds swooping down from space and the rhythm brings the eye to the central image, the man and his face; the dark background contrasts dramatically with the colors. Unity is achieved because all the elements are related and linked in an explosion of seemingly cosmic color and energy.

The audience for this design would seem to be young, musically inclined, and it would appear to be intended for commercial purposes (selling albums; or promoting a concert).

MY TEARS

This design is human shaped with the unbalanced space weighted to the right of the middle of the design. The colors contrast nicely -- baby blue skies with puffy cumulus clouds and some steam foggy white stuff floating in the upper left hand corner -- with additional value presented to the eye thanks to the pink blending into red. The texture (feel) of the design is realistically human except for the white tears and ruddy skin completion and the sparkling swirling design snaking around the right arm of the man. The shadow he casts does not exactly represent the form of his arm or torso.

The two indications of movement are the tears spilling out of his left eye and the swirling, sparkling design coming from space and circling his head then winding around his arm to the hand; the rhythm is based on the seeming motion of the surreal swirling string of sparkles.

The emphasis is on his hand and finger, not the tears. He is apparently sad because of something he sees that the viewing person cannot see, albeit at the left hand lower corner of the design there are apparently plants of some sort and little white flecks floating around a white phallic object at the bottom of the design.

It is highly unlikely that this design is intended for a social or political purpose. The design on the man's shirt could be that of a reggae musician and he could be shedding tears because of the demise of that artist. It may be a thoughtful design for the sake of art.