Graphic design artworks and visual communication principles

Graphic Design Project

PACHA

The shape of this design is irregular albeit the height and width are remarkably similar. The design uses bright colors -- notably red, yellow, several shades of blue and white as well -- and its texture has layers of shapes and colors. The feel of the design is ethereal, like it is floating in space. It has the texture and value that gives the impression of three dimensional. The man is in the middle, several jewels (diamonds) are in the foreground beside the clouds -- and the third dimension is in the background where stars, bubbles and rays of slashing red, yellow, orange light add to the luster around the man's body and especially his head and hat.

Space and balance: There is no distance between shapes as they are intertwined into an attractive medley of images, and design elements are equally distributed. The emphasis is on the man's face and smile. There is movement in the diamonds swooping down from space and the rhythm brings the eye to the central image, the man and his face; the dark background contrasts dramatically with the colors. Unity is achieved because all the elements are related and linked in an explosion of seemingly cosmic color and energy.

The audience for this design would seem to be young, musically inclined, and it would appear to be intended for commercial purposes (selling albums; or promoting a concert).

MAKE SOME NOISE

The shape and space of this design is heavily weighted to the bottom half of the presentation. It appears to be triangular on the bottom with a vague and perhaps desperate arm reaching down to grab a record. Colors: it is red, yellow, and black and the texture -- the feel of the design -- gives a sense of musical mayhem and downward movement. A crane has a human arm and it's trying to grab a falling record (suggesting that music is in flux?). This design is likely done for the sake of art and for an audience that reviews and appreciates art. The design is unbalanced (weighted on the bottom) and as to the rhythm, the eye immediately focuses on the record at the center of the design and only then scours the myriad silhouettes and musical themes splattered throughout. The emphasis is on the records (suggesting that LPs are rare or beyond reach) and the value is represented with bright colors juxtaposed with black. As to unity, it does not appear that there is completeness or stability. There is a glow around the big record, a halo effect, but the rest of the design is chaotic.

MY TEARS

This design is human shaped with the unbalanced space weighted to the right of the middle of the design. The colors contrast nicely -- baby blue skies with puffy cumulus clouds and some steam foggy white stuff floating in the upper left hand corner -- with additional value presented to the eye thanks to the pink blending into red. The texture (feel) of the design is realistically human except for the white tears and ruddy skin completion and the sparkling swirling design snaking around the right arm of the man. The shadow he casts does not exactly represent the form of his arm or torso.

The two indications of movement are the tears spilling out of his left eye and the swirling, sparkling design coming from space and circling his head then winding around his arm to the hand; the rhythm is based on the seeming motion of the surreal swirling string of sparkles.