¶ … green roofs ability to provide both ecological and economic returns simultaneously that has helped to propel them" (Compton 2006 p. 40). This could be especially true in the United States, where much of industry if driven by the efforts to maximize profits. Complementing those efforts with a burgeoning enlightenment of the benefits provided by being "green" is oftentimes a no-brainer for business owners. Even if that appearance is superficial in substance, at least an effort is being made.
Some of the benefits a business person might derive from installing a green roof includes;
Economic Benefits
Potential to reduce the size of HVAC equipment on new or retrofitted buildings (capital and operational savings).
Potential to reduce the amount of standard insulation used.
Potential to incorporate cooling and/or water treatment functions.
Potential for local, regional, and national market exposure, depending on the uniqueness of the project.
Potential to reduce or eliminate roof drains.
Potential to meet regulatory requirements for stormwater management.
Potential to reduce community resistance to new developments (Green 2005)
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