Harley Davidson Is a Brand

Harley Davidson is a brand that speaks for itself. Formed in 1903 by the Davidson family the motorcycle company has reached to peaks where it's founders the Davidson brothers William Walter, Arthur and William S. Harley could not even have imagined. The company has maintained its standards in all possible ways and this is the reason whatever it be about the bikes whether their sound, V-Twin and style, it is appreciated by all.

The promotions including the sponsoring of rallies nationally and internationally both as well as the familiarity the riders get through ebay in many countries are all measures taken by the company to maintain solid grounds in the international market.

It was not very easy for the company to reach to the status that it has achieved now. The history of the company has its ups and downs. The first development for the company since its creation was the supplying of 20000 motorcycles to the military in World War I. It was also one of the companies which survived the Great Depression in 1930. World War II paved an even better opportunity when the company provided the military with 90000 motorcycles. After subsequent successes the company ended family ownership in 1965. The company went through a difficult period in the 1970s because of quality related problems and import of low priced Japanese bikes. But it again reached to the top in U.S. market in 1986. It celebrated its 100th birthday in 2003.

Harley and Davidson has fixed its vision and mission statements which state that the company is devoted to provide the public with best and standardized services.

Harley and Davidson consists of two parts. The first part is concerned with motorcycles and related products whereas the second one being concerned with monetary policies. The first segment deals solely with motorcycle its parts and its accessories, where as the financial segment deals with the finances which are controlled by Harley Davidson financial services (HDFS). It provides monetary services to Harley as well as Buell dealers and clients from U.S. And Canada. Harley has divided its motorcycles into different categories which are concerned with the motorcycle's class and its performance. The motorcycles have varying prices which are mostly higher as compared to other companies. Buell was a sport bike company which was bought by the Harley Davidson. Nowadays Harley produces a lot of sport bikes with the help of Buell which have high prices than the normal Harley bikes.

Harley Davidson has an expanding business in the U.S. with many full service dealerships. The company believes in marketing and promotions and hence puts up much hard work for the purpose ranging from publications to special events, rallies, advertisements and public associations. The Harley Ownership Group (HOG) and Buell Riders Adventure Group (BRAG) are a part of the Harley Davidson responsible for promotional activities. For the cause of expanding its name and business Harley and Davidson has licensed a large varieties of products such as t shirts and toys. Besides it has also launched two cafes each in New York and Las Vegas. It has also created an academy for people aiming to become riders. An online program to increase its sales has also been created. Thus all these factors help towards a better marketing campaign for the Harley Davidson.

Harley Davidson still faces great competition in the field of manufacturing motorcycles. And some of the competitors even enjoy the benefit of having an edge over Harley in terms of money and marketing. Many companies are emerging or are merging together to give a tough competition to the Harley Davidson (for e.g. Polaris, a new company manufacturing motorcycles and the merging of Suzuki and Kawasaki). But still it turns out that Harley Davidson is leading the industry.