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Health Care -- Strategic Planning and Marketing
Strategic planning and marketing often wed customer-oriented issues with broader issues of public health, morality and survival in a highly competitive market. Consequently, a key issue set forth by the American Hospital Association and an issue of strategic planning/marketing are often two sides of the same coin. This work addresses the customer-oriented issues of Diversity and Emergency Planning that are mirrored in two key issues advanced by the AHA. These two issues are articulated in the first part of this work and answered in the second part of this work.
Customer-Oriented Strategic Plan
Diversity
American society is increasingly ethnically diverse due to immigration, relocation, birth rates and other factors. Consequently, a 250-bed community hospital must hone its sensitivity to resulting changes in community health needs. In addition, there is a high level of competition among hospitals...
A very good example of responsive marketing and health care is discussed in A neighborhood of nations by Noonan and Savolaine (Noonan & Savolaine, 2001). The skill and success of that community hospital's plan shows that at least a hybrid of its strategy should be followed for marketing and for capably serving a hospital's community.
Emergency Planning
Though the terrorist attacks of 9/11 awakened the United States from some of its complacency, our public health system and the public/private health departments of the United States still cannot adequately deal with a major bioterrorist attack. Our health care system was not designed to deal with it, our medical personnel are not trained or experienced enough to deal with it and we have not devoted enough political muscle and money to redesigning, re-educating and restructuring so the health care system can effectively deal with this very…
Issues or Opportunities
Eliminating Racial and Ethnic Disparities
As the American Hospital Association states, "Addressing disparities is no longer just about morality, ethics and social justice: It is essential for performance excellence and improved community health" (American Hospital Association, 2012). A multi-faceted approach to discerning, accommodating and marketing for diversity would certainly include the thoughtful collection and examination of diversity data to define target ethnic markets and specific steps tailored to those markets, as described in Noonan's and Savolaine's article. Studying obstetrical discharge data for ethnicity and outright asking physicians for specific information about the ethnicity of their patients is a sensible approach to determining the community's ethnic composition. In addition, the hospital zip code's CNI data for "five factors long known to contribute to health need - income, culture/language, education, housing status, and insurance coverage" (Anonymous, 2011) should be defined and collected. After that data is collected, it should be studied to define the community's major ethnic target groups. After determining the target groups, the hospital's services should be marketed directly
(Evangelium Vitae, encyclical letter on the value and the inviolability of Human Life) What the Pope was referring to was the debate over the ethics of stem cell research, and cloning and to other related issues that deal with experimenting with human embryos and fetuses. In fact, today, embryos can be created in a Petri dish, through in vitro fertilization, and these embryos are used for stem cell extraction and
The ethical dilemma will then be solved rationally by taking steps to serve as many people as possible, both to build awareness for the healing powers of the practice, and therefore grow my business and to serve those in greatest need. It is for this reason that the only way that I can see to further both goals is to develop a system of sliding scale payment for those in
The tragedy is that, often those who wish most for the blessing of children are deprived of this privilege for whatever reason. An even greater charity is that, when the long-awaited life finally does arrive, it is damaged so badly that medical science can do very little but alleviate its suffering to some extent. The question is whether such a child should be kept alive, and whether the quality
Assuming all those issues are addressed, mandatory HPV vaccination may be a good idea for all children and the option should be made available to adults and funded, at least in part, by government funds and profit limitations on vaccine sales. REFERENCES Allen, Terry, J. Merck's Murky Dealings: HPV Vaccine Lobby Backfires; Corpwatch (March 7, 2008). Retrieved March 26, 2008, from Corpwatch: Holding Corporations Accountable website, at http://www.corpwatch.org/article.php?id=14401 Pharmaceutical News (March 5,
Heal Sometimes What personal, cultural, and spiritual values contribute to your worldview and philosophy of nursing? How do these values shape or influence your nursing practice? The personal values that contribute to my worldview and philosophy of nursing include: the ability to empathize with patients / their families, solving the needs of stakeholders and creating a positive atmosphere for everyone. Cultural values are based upon working with people and numerous demographics.
Racism and Ethics in Healthcare The United States achieved significant advances in the second half of the 20th century to reduce the prevalence and impact of racism on minorities, after failing to address it adequately in the hundred years in between the formal emancipation of the African slaves in 1865 and the Civil Rights Act of 1964 (Edwards, Wattenberg, & Lineberry, 2009). During that time, systemic racism was evident throughout American