Project Plan and Implementation on Pet Products

Paws Veterinary Hospital

Pets Hospital

Betoull Dashti 16108

Sara Al Hindi 20088

The 3,000,000 KD capital input in the business will be used to buy the necessary equipment so that the organization can provide the service to its market target. This money will be used to buy drugs, insurance, cleaning gadgets and even pay for the insurance that will cover the business. About thirty percent of the capital will be used in buying the products and offering the services; equivalent to 1,000,000 KD. Another 1/8 of 2,000,000 will be set aside for training purposes to ensure that all staff members are aware of what their customers expect to receive from the hospital.

The 250,000 KD will also be used to buy a uniform for the staff members to help their customers identify relevant personnel to ask questions if the need arises. Uniformity in the organization will also help the management get organization when it comes to running the business. The remaining balance, which is 1,750,000 KD, will be used in running the business and thus, this amount will cater for staff salary, miscellaneous things and petty cash. Furthermore, the management will also be given a small amount of their salary to enable the organization to have some money that will help them in sustaining the activities of the Hospital. When starting a business, it is also vital for management to set aside some amount of money for emergencies and savings that will go a long way in helping them get financing from banks and other financial institutions including investors. Therefore, the remaining amount will set aside 500,000 KD as savings, and this will be used when the company is in a fix and needs boosting. This money will also help in growing the company because management will use the money to realize organizational dreams in a systematic and organized way that promotes the development of activities and other productive aspects of customers, employees, and managers of the hospital.

Tasks involved:

Paws Veterinary Hospital will be linked to schools and pet owners. This will help in educating them more on taking care of their animals. School going children will need to be educated and learn more about the different aspects of taking care of their animals. Therefore, the hospital will work together with school boards in organizing field trips and provide the students with educational talks. Through all this, the organization intends to help the students learn about different topics. Some of the topics related to the organization's mission and vision are taking care of a pet, feeding, how to handle a pet, grooming, and veterinary career information among others. The passion of starting the organization is attributed to the aim of caring for and saving animals, which can only be achieved by educating the members of the public. In return, this will help them ensure that their pets live longer and have healthy lives.

The pet owners will also be given educational talks, and classes will be formed to help improve their knowledge on effective animal welfare and pet-owner relationships. The veterinary surgeons at Paws will hold the talks once every month because of the increasing numbers of household pets in Kuwait. During the talks, pets will not be allowed because they are a form of destruction, but children can be tagged along because they are also stakeholders in the care management process of the pets. Pet owners will also be given information that concerns advice and information of the pets such as transporting the injured pet, dealing with behavioral problems in dogs, pre and post-surgery care, weight control, feline nutrition and care, vaccinations and traveling with pets. Since we are just starting, then these things will serve the organization well in trying to embrace the community to accept their organization as a good hospital that will care for their animals.

Distribution of Roles And Deliverables

For the technician positions, their tasks will involve nursing care, pet education, laboratory assessment, anesthesia assistants and kennel duty. In other instances, the technicians will perform the duties ascribed to a receptionist and assist a veterinarian.

The position of the assistant will cover basic animal restraint, kennel and custodial duties, administration of oral medication and will be liable to assist the veterinarian.

The receptionist will have tasks that involve operating software ascribed to veterinary institutions called VIA Veterinary Information Systems. The clinic is paperless, and thus, the receptionist will be expected to provide outstanding customer service and proper handling of financial transactions with clients plus other multiple organizational tasks. The same receptionists will provide veterinary assistance and kennel attention needed.

Outcome:

At the end of the visit, the client should be a happy customer leaving the hospital pleased because they have been given professional help. Furthermore, it is the duty and responsibility of each team player in the hospital to ensure that all tasks are performed in an efficient and effective way that promotes and corroborates to their clients that they are capable and competitive enough to survive in the industry and attain long-term goals of the establishment. Therefore, it is paramount for all members to perform their duties and roles diligently because this will reflect a positive image of a hospital that looks at attaining its mission and vision.

Synopsis of the company:

Executive Summary:

Paws veterinary hospital will be specialized in providing health services for pets and vets. The level of clinical care in the hospital will be very high due to the staff and equipment that will be provided to the hospital. The staff that will be hired in this hospital will be hired based on their certificates, their veterinary practices, and experiences. In addition, there will be best medical equipment and technological kits that are very helpful for our staff and to the pets.

Vision and mission statement:

Paws Veterinary Hospitals is a center where people and their pets regularly visit to achieve a healthy and fulfilling life together. The Center provides a caring and educational environment where people learn about maximizing their pet's health and well-being hence; protect the health of their entire family. Client education and regular preventive health care help the animal have maximum wellness that includes physical examination, regular dental care, and wellness lab work. Things tailored to individual pet health requirements and lifestyles are diets and vaccinations. Clients will be supported in their quest to improve the health of their pets as it contributes to the share of their lives together. Paws Veterinary Hospital will support its clients by listening to their concerns, adapting health care to the needs of their pets at that particular situation, and providing education specific to their pet and family.

In this center, employees may be able to realize their potential in the animal care field and their physical, emotional, mental and spiritual lives. Since we are all works in progress, we need to support each other when it comes to our personal endeavors. It is the passion of Paws Veterinary Hospital to heal injured or ill pets by using medicine and surgery and all this is available to our knowledgeable and friendly doctors and staff. The hospital is an accredited center and therefore, we will continuously hold ourselves to the highest standards. In our quest, we will constantly continue to seek new paths that will improve our knowledge of veterinary medicine and the delivery of excellent customer service to our clients or patients.

Vision

Paws Veterinary Hospital intends to be the recognized leader in Kuwait for providing excellent pet care, animal well-being, and health and customer service.

Mission

The mission is to improve the health and happiness of animals and the people who care for them. It is the mission of the hospital to provide the highest quality of medical and surgical care to pets through excellent service to our esteemed clients. This will be possible by following the highest standards of veterinary professional available. Paws Veterinary Hospital will provide the best working environment for our employees and other professional colleagues. We shall also give back to the community our services and time with the hope of further strengthening the bond between humans and animals.

Description of Products and Services:

In Paws Veterinary Hospital, both products and services will be provided to the customers.

Services:

Medical Services: Medical, surgical and treatments.

Grooming Services: Brushing and cleaning.

Training Service: Helping pets to enhance their behaviors and adjusting to the environment around them.

Insurance: Guarantee for illnesses, injuries, and death.

Products:

Pets Pharmacy: Medicines and drugs for pets.

Pet Store: Accessories and food.

Technology Considerations

In the field of medical care, technology considerations are critical, because present equipment and kits play a big role in treatments and healing processes.

List of the equipment needed so far:

- Anesthesia

- Electrosurgical equipment

- Veterinary monitors

- Endoscope

- Infusion Pump

- Veterinary Medical Gas Systems Creation

- Laboratory Microscope

- Surgical Microscope

- DRE Vision LED Surgery Lights

- Surgery Tables

- DRE Stainless Steel Mobile Table

- DRE Stainless Steel Wet Table

- Service Tower

- Animal Stretcher

- Medtronic Physio-Control

Stakeholders:

Public trust needs to be enhanced in Paws Veterinary Hospital. The promotion of safe and effective use of FDA-regulated animal products needs will be possible with the collaboration of:

- Veterinarians

- Top and senior managers

- Pet owners

- Graduates

- Animal advocacy groups

- Trainees

- Employers from private and government sectors

Marketplace:

Market Penetration:

In Kuwait, the market of pets and vets hospital is very low and weak; Paws Veterinary Hospital will be the fourth hospital in Kuwait to provide such a service. Service for animals is very low in Kuwait, and Paws Veterinary Hospital will be providing this kind of unique service.

Marketing Strategy:

- Massive campaigns (Bill bored, Newspapers and TV Ads in Cinemas)

- Social Networks

- Participating in Exhibitions

- Massive Pets Event to introduce our Idea

Organization and Staffing

- Certified Veterans

- Trained Staff

- Staff with Experiences

Future goals:

Paws Veterinary Hospital's future goals are linked to its values that encompass the care and compassion aspect of treating all people and animals with kindness and empathy. Quality and affordability are the future goals of the center where we intend to work together in an environment that is safe to provide services that are accessible and sustainable and of the highest standard. The center should have the courage to do what is right, be accountable for our actions and communicate with honesty and courteously. Thus, the center should emphasize with integrity and respect at all times of their operations. We will strive to achieve our mission and vision on a daily basis; the top priority of the hospital is to deliver the best experience to clients and patients by providing the highest medicinal quality of care. In future, we expect to have continuous education through having house seminars, national conferences, and online webinars. Paws Veterinary Hospital wants to be able to provide the most current information on varied topics to our esteemed clients. In turn, our clients will be able to make well-informed decisions about their pets' health care, and they should always feel confident coming to Paws Veterinary Hospital for the treatment of their pets.

Business Idea:

Paws Veterinary Hospital intends to utilize all its resources in an efficient way in meeting organizational goals and objectives. The clients should remain happy at all times and therefore, the human resource management plan should distribute the duties depending on one's strengths and weaknesses. Therefore, pairing the members into teams makes them competitive and advocates for them to work together and build strong bonds that realize company mission and vision. The operational plan is to ensure that all the needs of the clients are met hence placing the needs of the patients first because they are important for the success of the company. The financial plan will stipulate all the required details basing on the assets, liabilities and other aspects that relate directly to the success of the company.

Environmental Analysis

External Environment Analysis

Opportunities

The opportunity of Paws Veterinary Hospital is that it has a high market size and trend. The sizeable population of the industry is high, and the animal population of Kuwait makes it a largely untapped market.

The profitability of the market is high because only four companies are practicing veterinary medicine in the country. Therefore, Paws Veterinary Hospital will make profits in the industry.

Threats

The high cost of sales and marketing, competition from regional players has made the profession difficult to penetrate especially for start-up businesses.

The industry has unregulated competition from generics, as well as, local and regional veterinary pharmaceuticals companies.

Five Forces Model:

Bargaining power of buyers: High

Buyers include retailers, stockiest, and veterinarians.

Medicinal feed supplement has the buyer power as very high. In therapeutics, customers have very little powers of bargaining because the veterinarian practitioners prescribe the medication. Thus, customers will have to buy the drug at any given price if they need it.

The retailer's buyer power is very high due to the regional company, and some new entrants would offer high promotional discounts and credit facilities to make their products available. Pricing pressure is high due to the development of new markets and as such, this has significant pricing flexibility.

Bargaining power of suppliers is moderate, and all this is attributed to the less number of companies in the market. Switching costs are high, and this prevents companies from switching from one company to another. The animal healthcare industry is a primary manufacturer with few and diversified suppliers. The suppliers have little room for negotiations.

Threats of substitutes are high, and this is attributed to low costs and finding substitute medicine is easy if the original product is more expensive as compared to human medicine. However, since the products and services are still new in Kuwait, consumers will have no choice for alternatives. The high margins and the promotional discounts also justify the existence of fewer substitutes for pets' products.

Threats of new entrants are moderate because of the low barrier entries and making the products available to all retail outlets is time taking and expensive. The large economies of scale create high barrier entries and thus, for small-scale start-ups they will require significant amounts of capital and will face many risks. The required amount of capital investment is heavy.

Competitor rivalry is high becase of the existing barriers in Kuwait. Moreover, industry growth is slow and takes time, plus lower fixed costs and high working capital. The rivalry between companies is heavily severe: the processes of pets' pharmaceuticals are similar to that of humans, which creates high development costs and the release of new drugs. Competition is also huge based on product price among various companies.