Hilton Culture the Hilton Worldwide:

Hilton Culture

The Hilton Worldwide: Cultural Compatibility in China

Hilton Hotels & Resorts constitute a highly recognizable and globally permeating brand name in the field of hospitality. The company's global expansion has persisted across nearly a century of growth and places the chain in over 70 nations and on all six inhabited continents. As a result, one of the greatest priorities to the firm has been its ability to achieve harmony and compatibility with the respective cultures in which its hotels operate. The focus of the current discussion centers on the Hilton's efforts to achieve cultural compatibility with its hosts and visitors in China, where distinct business, personnel and hospitality characteristics must be met with acute cultural awareness on the part of foreign corporations.

Hilton Worldwide at a Glance:

The importance of achieving cultural balance in its many contexts of operation is highlight by Hilton's recent emphasis on Hilton Worldwide, the umbrella name for its continually expanding global brandname. According to Radelet (2012), "Hilton Worldwide has become the fastest growing major hotel company, expanding its portfolio by 29% since June 2007 and surpassing its competitors in total rate of room growth.(1) During this time, Hilton Worldwide has also added more than 950 hotels to its total global footprint and created a pipeline of over 860 hotels, among several other successes." (Radelet, p. 1)

In doing so, Hilton would adopt several strategies aimed at demonstrating their commitment to the individuality of the spectrum of global cultures. For instance, it has taken an aggressive stance on helping to promote growth in emergent markets such as China's. Here, Hilton's locations not just in mainland China but in various locations throughout the globe have joined forces in creating a distinctly Chinese hospitality experience for visitors. Accordingly, the Hilton Huanying program is designed to demonstrate Hilton's recognition of Chinese cultural predilections when traveling at home or abroad. The program promotes "a tailored experience for Chinese travelers to welcome them to Hilton Worldwide properties, and expanded the program to over 60 properties in 16 countries." (Radelet, p. 1)

The Emergent Chinese Market: