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While hockey may have masculine connotations for the single sportsman watching a game, a father watching the same game may see the sport as a way to bring the family together, while a mother next to him in the stands may marvel at its sociological implications as she watches her daughter bond with her father while discussing the intricacies of the game.
While viewing hockey as an art form allows Canadians to draw a variety of meanings from the game, the game's implications on Canadian society are hard to deny. A community affair, hockey has had the power to bind Canadians together, bringing communities and families into stands or next to television screens across the country to enjoy a good game. While some may view the action of the game to be "hypermasculine," the consequences are anything but, but are instead a common ground for community interaction -- a rather feminine model for community organization. Gruneau and Whitson call hockey "a form of backyard play" and "a community symbol" (27). Much like its American cousin, baseball,...
Although many Canadians balked at what they saw as American exploitation of the game, this commercialization was only made possible through the degree to which hockey could insight community involvement (Gruneau and Whitson 27). Because mass or popular culture, a category of which hockey is a part, was a means through which normal, working class people bonded, telling their own histories and stories over time, hockey can be seen as an important aspect of community cohesion, bonding, and development, a way through which grandfathers will pass on legacies to grandsons and granddaughters, and a way through which Canadian life will continue to thrive as unique from life anywhere else on the planet (Gruneau and Wilson (28). Thus, hockey as the community cohesive, suggests a rather anti-masculine view of the sport.
Although hockey and its male players have long been associated with Canadian myth and lore, claims that hockey is a sexist organization upon which Canadian culture is based cannot be believed. That hockey is an art form is both believed by its biggest fans and supported by Gruneau and Wilson, and that it is a center of community involvement can be witnessed by Canadians throughout the country. An art form subject to deconstruction and a community cohesive, hockey can mean many things to many people, contributing to the creation of a unique culture that unites its diversity through similarity.
Cornell Sports Marketing Strengths of Company and Most Important Competitor Internal Analysis-- Factors: Strengths Sales & Marketing: Homogeneity in market of market, in the sense that all competitors and fan base are Cornell associates, makes marketing easier as well as segmentation within this market. Quality: Draws upon a strong school spirit. Also, Cornell is more accomplished at many sports than other members of the Ivy League. Customer Service: Draws upon school pride and is staffed
United States Deaf Olympics Deaf Olympics While sport is vital in anyone's life, it may be even of great significance to the individual with a disability. This is due to sport's rehabilitative power to affect persons especially power based on prestige and because sport may be a means of including an individual into society. The American Athletic Association of the Deaf recognized this and began a new approach to rehabilitating people with
Life lessons, relationship lessons, even artistic, music, and performance sharing could take place (imagine, a NeoPet "Grease" production using a global cast)? Conclusions and Implications -- NeoPets obviously provides a niche about which some consumers are excited. Like many technological entertainment devises, though, there is certainly potential for abuse. One would not necessarily want their children to sit in front of a NASCAR racing program, replete with ads, for hours at
More recently, Miedzian (1991) has studied peer pressure, the socialization process, and military impact that has resulted in violence becoming standard behavior in males, and Thompson (1991) has demonstrated that violent acts are more often performed by males with greater masculine gender orientations. Another slant on this topic was placed by West and Zimmerman (1987) in "Doing Gender," that looked at gender not in terms of a set of traits
Survival of Zi Wei Do Shu or the Purple Star Astrology The psychology and behavior of individuals has been studied using the astrological structured for years, however this aspect has not been evaluated and researched in detail especially in the context of the Purple Star Astrology from the Chinese Astrological Structures. This section reveals a concise, yet comprehensive review of preceding theories and researches of human behavior and psychology existent within
Marketing Mass marketing is differentiated from target marketing, in that the target customer is pretty much everybody. A firm that has a target market will either have all of its sales, or a significant portion of them, in an specific identifiable group. Thus, the product should span across race, gender, age and geography. Such a product's target market would be better understood in terms of who doesn't buy it than who