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Homme Men's Monthly Magazine, September Term Paper

" One full-page photo, black and white (head shot of Watts, serious)

Small headline and 6" drop cap with copy, large amount of white space on second page

Article 2: (Regular Column) "Height of Fashion" pages full photos with fashion models, white, 30-35, smiling, trendy fashions pages copy with a large amount of white space

4" headlines on each page

Article 3: (Feature) "The Paradise of Portugal" photo montage, color, different locations in Portugal copy mixed with photos

3" headline on first page

Article 4: (Feature) "The Versatile Tie" photo montage of men's ties, color copy mixed with photos

4" headline on first page

Overview: Both of these magazines are for the latest fashion. Both are global magazines, although Harper's Bizarre is read more in the U.S. And Homme is more common in France because of the language.

The Harper's Bizarre has a better mix of informative articles in addition to straight fashion news...

It is written for a more-rounded audience as far as age, ethnic background and interests. Most of Homme's articles are for upper-middle class men who have the money for expensive clothes, travel, costly entertainment.
Although much of the magazine consists of fashion advertisements, rather than article copy, Harper's Bizarre is just as much a news and feature magazine than one strictly for fashion. Homme may have articles in addition to fashion advertisements, but most are on style and fashion and few on more general topics.

Although Harper's Bizarre is known for fashion, the layout is quite modest and very little white space and modern design. Homme is much more trendy and modern looking. This could be because of the European flair.

DRAWBACKS of STUDY:

This study would have been better with two male or two female magazines, one U.S.-based and one European-based instead of one for male and one for female. The variables should have been kept distinct.

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