The quotes are there because there are exceptions such as banning people based on race, ethnicity and other illegal reasons.
Application of the Law
Since the ban is less about age and more about what younger children tend to do (be loud, cry, etc.), the businesses in question are probably in the clear to keep doing what they are doing. If it was less about serenity and the customer experience and more about the specific age involved, things be different. Other than the ADEA, there is not really an age discrimination law in place and that relates to employment.
Conclusion
The employer has the right to regulate their environment just as the consumers have the right to vote with their wallet if they dont like what they see. Generally, however, people that see this rule in place will agree because they probably do not want a noisy kid ruining the mood. Parents might disagree and be angry about this but they do not have the right to dictate what a private business owner does with their property the vast majority of the time.
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