The environment has a critical impact on tourism.
Sometimes large and cumbersome bureaucracy and fee structure makes competition difficult; European standards have helped, but streamlining remains a real need
(Bartlett 2010, McWilliams 2008)
SWOT Analysis -- Hotel Industry in Ireland
Strengths
Weaknesses
Opportunities
Threats
Industry as a whole slowly on the upswing.
Large bureaucracy and hotel tax.
Partnerships with other companies and government for sustainability
Sliding global economy; unable to compete.
Pristine environment, safe, secure, and popular with tourists.
Environment requires constant vigilance and protection
Increase $$ for eco-tourism, greater partnership with academic institutions.
Drop off of tourists for hotels as tourists move towards short-term rentals and guesthouses
Poised for growth.
Capitalization low in some areas to weather economic hardships
Mergers, acquisitions, packages for specific tourist genres.
Variable tourist dollars.
Ease of access to major hubs, transportation, and tourist areas.
Large hotels are in major cities; trend is towards a more natural vacation or Holiday.
Look at overall global plan and place Ireland where strategic.
Condition of the Euro -- and ties to Europe (both positive and negative)
Adequate (or above) workforce.
Minimum wage inadequate to keep top-notch employees.
Research shows quality of service is a strong driving force for Irish tourism.
Unable...
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