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The environment has a critical impact on tourism.
Sometimes large and cumbersome bureaucracy and fee structure makes competition difficult; European standards have helped, but streamlining remains a real need
(Bartlett 2010, McWilliams 2008)
SWOT Analysis -- Hotel Industry in Ireland
Strengths
Weaknesses
Opportunities
Threats
Industry as a whole slowly on the upswing.
Large bureaucracy and hotel tax.
Partnerships with other companies and government for sustainability
Sliding global economy; unable to compete.
Pristine environment, safe, secure, and popular with tourists.
Environment requires constant vigilance and protection
Increase $$ for eco-tourism, greater partnership with academic institutions.
Drop off of tourists for hotels as tourists move towards short-term rentals and guesthouses
Poised for growth.
Capitalization low in some areas to weather economic hardships
Mergers, acquisitions, packages for specific tourist genres.
Variable tourist dollars.
Ease of access to major hubs, transportation, and tourist areas.
Large hotels are in major cities; trend is towards a more natural vacation or Holiday.
Look at overall global plan and place Ireland where strategic.
Condition of the Euro -- and ties to Europe (both positive and negative)
Adequate (or above) workforce.
Minimum wage inadequate to keep top-notch employees.
Research shows quality of service is a strong driving force for Irish tourism.
Unable...
le to keep workforce due to inadequate wages.
Works Cited
Bartlett, T 2010, Ireland: A History, Cambridge University Press, Cambridge.
Central Intelligence Agency 2011, Country GNP Comparison, viewed March 2012, https://www.cia.gov/library/publications/the-world-factbook/rankorder/2004rank.html?countryName=Ireland&countryCode=ei®ionCode=eur&rank=27#ei
Choice Hotel Group 2012, About Choice Hotels Ireland, viewed March 2012, http://www.choicehotels.ie/en/about-choice-hotels / >.
Cline, R 2009, Hospitality Adjusts to Globalism, viewed March 2012 http://www.hotel-online.com/Trends/Andersen/global.html >.
Failte Ireland 2010, Tourism Facts, viewed March 2012, http://www.failteireland.ie/FailteCorp/media/FailteIreland/documents/Research%20and%20Statistics/Tourism%20Facts/2010/Tourism-Facts-2010-version-6.pdf >.
Faite Corporation 2011, Market Estimates, viewed March 2012, http://www.failteireland.ie/FailteCorp/media/FailteIreland/documents/Research%20and%20Statistics/Overseas%20Markets/Market_Estimates__Jan-Nov_11.pdf >.
McWilliams, D 2008, The Pope's Children: The Irish Economic Triumph, John Wiley, New York.
National Women's Council of Ireland 2010, Ireland's Hotel Industy: Another Grim Story, viewed March 2012, http://www.nwci.ie/news/2010/08/03/irelands-hotel-industry-another-grim-story / >.
Stanley, A 2009, Hilton Case Study, viewed March 2012, http://www.carbontrust.co.uk/about-carbon-trust/case-studies/large-business/pages/hilton.aspx >.
Work and Wealth for All 2008, EU: Causes of Groth Differentials in Europe, viewed March 2012; http://workforall.net/EN_Tax_policy_for_growth_and_jobs.html .
Works Cited
Bartlett, T 2010, Ireland: A History, Cambridge University Press, Cambridge.
Central Intelligence Agency 2011, Country GNP Comparison, viewed March 2012, https://www.cia.gov/library/publications/the-world-factbook/rankorder/2004rank.html?countryName=Ireland&countryCode=ei®ionCode=eur&rank=27#ei
Choice Hotel Group 2012, About Choice Hotels Ireland, viewed March 2012, http://www.choicehotels.ie/en/about-choice-hotels / >.
Cline, R 2009, Hospitality Adjusts to Globalism, viewed March 2012 http://www.hotel-online.com/Trends/Andersen/global.html >.
Failte Ireland 2010, Tourism Facts, viewed March 2012, http://www.failteireland.ie/FailteCorp/media/FailteIreland/documents/Research%20and%20Statistics/Tourism%20Facts/2010/Tourism-Facts-2010-version-6.pdf >.
Faite Corporation 2011, Market Estimates, viewed March 2012, http://www.failteireland.ie/FailteCorp/media/FailteIreland/documents/Research%20and%20Statistics/Overseas%20Markets/Market_Estimates__Jan-Nov_11.pdf >.
National Women's Council of Ireland 2010, Ireland's Hotel Industy: Another Grim Story, viewed March 2012, http://www.nwci.ie/news/2010/08/03/irelands-hotel-industry-another-grim-story / >.
Stanley, A 2009, Hilton Case Study, viewed March 2012, http://www.carbontrust.co.uk/about-carbon-trust/case-studies/large-business/pages/hilton.aspx >.
Work and Wealth for All 2008, EU: Causes of Groth Differentials in Europe, viewed March 2012; http://workforall.net/EN_Tax_policy_for_growth_and_jobs.html .
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Marketing Strategies of the Shanghai Disney Resort Shanghai Disney Resort Brief History and Facts Investments Target Market for the Shanghai Disney Resort Demographic Segmentation Psychographic Segmentation The Marketing Strategies of the Shanghai Disney Resort Product Strategies Integration with the Chinese Culture Product Mix The Major Resort Segments Entertainment and Recreational Facilities Pricing Strategies The Most Potential Customer Segment Why Chinese Market? Promotional Strategies Segmentation for Promotional Campaigns Selection of Promotional Mediums Place Strategies Overall Plan of Shanghai Disney Resort SWOT Analysis a. Internal Environment (Strengths & Weaknesses) b. External Environment (Opportunities & Threats) Failed Market Strategy Successful