Plato and McLuhan: Truth and the Medium In Understanding Media, McLuhan makes the case that the medium contains as much meaning as the content which the medium conveys. In a sense, McLuhan breaks deconstructs the process of communication to show that messages are not inseparable from the medium used to transfer them. Plato suggests however that messages are distinct from a medium in the sense that they relate to or do not relate to objective truth. McLuhan's focus is not on truth, but rather on the meaning of the medium used to convey ideas (whether those ideas are concerning truth is irrelevant). This paper will show how Plato's message relates to McLuhan's in the sense that the text which contains the Platonic philosophy is related to how the message is perceived and thus impacts the acceptance of that message. This knowledge of the medium bears on the overall idea of innatism by giving it substance (visual text) and validation (through the Socratic example of dialogue).

The written message in the text Phaedrus is essentially that all knowledge comes from a process of recollection -- which suggests that "truth" is innate -- that it is written on our souls or in our minds when we are created, and that when we recognize something as being "true" it is because we have this concept of truth already inside, and we recall it when that outside of us compels us to recall. In this sense, Plato is a believer in an objective truth outside ourselves -- a transcendental truth -- the unum, bonum, verum. As he states, "This is recollection of the things which our souls once saw during their journey as companions to a god, when they saw beyond the things we now say 'exist' and poked their heads up into true reality" (Plato 32). But as McLuhan notes, the printed text itself also conveys a message -- in this case, a message of authority.

McLuhan...

The content, as McLuhan suggests, is what carries the meaning -- and in every medium there is typically to be found some content that is separate from the medium conveying it -- a medium within a medium, so to speak. How does this lead to innatism -- or "recollection" as Socrates calls it in Phaedrus? That is a question that might more readily be put to Socrates, or Plato -- depending upon how one chooses to approach the dialogue -- as a character within the scene or as a reader of the text.
Scientific knowledge at least in the modern sense is based on empirical evidence, whereas other types of knowledge, such as revelation, are faith-based, or there is the Platonic sense of knowledge which is intuitive or innate. The Platonic idea of knowledge was based on the idea that the intellect could be used to know reality and truth. This idea was utilized throughout the middle ages as well, what with the scholastics basing their doctrine on the classical philosophers like Plato and Aristotle.

Thus, the limit of skepticism is that of empiricism. Each depends on statistical analysis and denies the use of reason, or common sense, or innatism or recollection. Descartes, on the other hand, appealed to the intellect, as did Plato and Aristotle. McLuhan appeals to the intellect not so much in order to discern an objective reality or truth but rather to understand how the medium of television -- the flashing light medium -- is structured in order to reduce the passive viewer to a vegetative state whereby information…