Howell Neighborhood Watch Group Analysis

Company Background and Purpose
The purpose of this business is to not only promote but also to preserve the safety as well as the security of all the areas in Howell. The Howell Neighborhood Watch Group will enlist the services of the New Jersey police department to for a group that will be hands-on and get not only the residents but also the businesses to become more participative in the prevention of crime, dissuading illegal behavior on the streets of Howell. The watch group will act as a fitting manner in which the residents of Howell will get to know one another in addition to taking an interest in the safety and welfare of each other.
Short and Long Term Objectives
Howell Neighborhood Watch Group has both short-term and long-term objectives. The short-term objectives of the neighborhood watch group consist of the following:
1. Provide safety and security for the well-being of the residents of Howell. The organization will develop, systematize and distribute key crime prevention programs to facilitate them to be carried out in a steady manner by all residents all over Howell.
2. Encourage diversity in the Howell Neighborhood Watch Group to develop a business that signifies and is all-encompassing of the communities that it serves.
3. Work in tandem with out stakeholders to embolden better use of new technology by local residents to promote crime prevention as well as community engagement.
The long-term objectives of the neighborhood watch group consist of the following:
1. Expand operations to other neighborhoods across the New Jersey area.
2. To advance and progress the crime prevention and resident safety programs to be carried out in a consistent manner by all neighborhood watch groups throughout the state of New Jersey.
3. Carry on examining extra sources of financing to enable the Howell Neighborhood Watch Group office to be sufficiently staffed to support local groups.
Market Analysis
Neighborhoods are deemed to be at the core of Howell. This is the market that lays emphasis on a number of issues generated during the process of public engagement. Howell is a historic expanse with traditional comprehensive neighborhoods. It encompasses a street grid system with the neighborhoods being constructed around them. The neighborhoods to be targeted by the organization will consist of:
1. Core neighborhoods
2. Suburban neighborhoods
3. Multiple family neighborhoods
In terms of demography, 32 percent of the population of Howell encompasses individuals between the ages of 35 and 59 years, which is deemed to be cohort for families and in numerous ways signifies the characteristic needs of residents. In addition, statistics indicate that approximately 13 percent of the populace consists of individuals over the age of 65 years old (Howell Planning Commission, 2015). In addition, the Howell neighborhood has crime index of 68, which implies that the region is safer compared to 68 percent of the cities in the United States. This implies that the safety and level of crime prevention could be improved.
Development and Production Emphasis
Howell Neighborhood Watch Groups will incessantly come up with programs and projects that advance the safety and wellbeing of residents. To lay emphasis, the organization will relentlessly listen to the concerns and ideas of the residents and endeavor to accomplish them.
Marketing Product or Services
The marketing approach used by Howell Neighborhood Watch Group includes the use of posters, flyers and one-on-one marketing. Posters and flyers will be handed out to the different residents in the expanse. One of the key strong suits of this approach is that the organization is guaranteed that the residents will see the notifications. In particular, the organization will also move door to door to the residents of Howell delineating to them the importance of the watch group, its objectives, purposes and the key activities. In addition, the organization will do the same to new residents that move into the neighborhood. Another benefit of this strategy is that the utilization of these posters is a form of personalized placement. This is for the reason that the watch group will be able to position posters along strategic positions in the neighborhood where it feels the promotion will have the most influence on residents. Moreover, placement makes certain there is superior perceptibility from Howell residents (Lamb et al., 2011).
Financial Statements
Income Statement
Subscriptions 250,000
Charity Funds 60,000
Total 310,000
Operating expenses
Utilities $1,000
Salaries $110,000
Promotion $15,000
Website $500
Equipment $3,000
Licenses $300
Legal fees $2,200
Insurance $1,500
Miscellaneous $2,500
Total operating expenses $136,000
Net profit (loss) pretax $174,000
Overview of the Organization and its Management
Key members of the organization’s management consists of the Neighborhood Watch Group Coordinator and the Block Captain. It is imperative to note that the role of the coordinator is pivotal to the success of the organization. On the other hand, the block captains are also important as they are designated and apportioned to approximately 10 to 15 houses in the expanse and ought to directly be involved with their direct neighbors.
The responsibilities of the coordinator will include the following:
i. Organizing neighborhood crime prevention training programs’
ii. Protracting the program and sustaining the prevailing list of participants and Howell neighborhood watch group residents.
iii. Operating as a link between the neighborhood watch members and the law enforcement
iv. The attaining and distribution of crime prevention materials.
v. Enabling others to develop particular crime prevention programs and projects
The responsibilities of the block captains will include the following:
i. Operate as the middleperson and link between the residents and the organization’s coordinator.
ii. Making visits to new residents of Howell and inviting them to join the neighborhood watch group, giving them insight in to the subsequent meetings and training sessions.
iii. Instituting and maintaining a constantly updates contact list through the compilation and distribution of the prevailing list of names, addresses as well as telephone numbers of the participants in the neighborhood watch group.
iv. Contact every neighbor in the Howell Neighborhood Watch group as regularly as possible to talk and deliberate on prospective crime issues, requirements for help and recommendations for improvement (Montgomery County Sheriff Office, 2017).
Legal Form of the Business
Carefully selecting the appropriate structure for the new organization helps make the most of its financial and operational success. The Howell Neighborhood Watch Group will take the Limited Liability Company (LLC) as the legal business form. This business type was selected because the organization will have its own independent legal structure that is separated from its owners. More specifically, the residents involved in the watch group will be able to separate their personal assets from their business debts. This implies that the residents of Howell will have legal protection from the debts and obligations of the neighborhood watch group. More importantly, limited liability companies do not place any kind of limit to the number of owners. This is imperative for the reason that the Howell neighborhood watch group is anticipated to grow with additional members joining and new resident moving into the expanse. Another significant aspect is that the owners, in this case the residents, are not obligated to be United States citizens or permanent residents. Therefore, this implies that the neighborhood watch group will also provide its welfare and crime prevention services to all residents. In addition, there is no kind of obligation in holding yearly minutes or recording of meetings (Incorporate.com, 2017).
Critical Risks and Contingencies facing the Organization
Howell neighborhood watch group will have several benefits for the residents of the area in that it will deter crime, embolden the residents to lay emphasis on issues dealing with safety, and also developing a mindset and temperament of neighbors looking out for neighbors that is strong and appropriate in any community. However, the organization faces critical risks as well as contingencies. One of them is that any unforeseen events such as theft or even worse, death of the residents, the neighborhood watch will be considered to be liable for such instances. This is largely for the reason that the organization may eventually have to cover the costs and damages awarded legally. It is necessary for the residents of Howell to have a clear understanding that the neighborhood watch group should be perceived as the eyes and ears of crime prevention within the expanse and not the muscle (Meeb, 2012).



References
Howell Planning Commission. (2015). City of Howell Master Plan. Retrieved from: cityofhowell.org
Incorporate.com. (2017). What Is an LLC (Limited Liability Company)? Retrieved from: https://www.incorporate.com/limited_liability_company.html
Lamb, C. W., Hair, J. F., & McDaniel, C. (2011). Essentials of marketing. Cengage Learning.
Meeb. (2012). Liability risks of neighborhood watch groups may outweigh benefits for condominium associations. Retrieved from: https://meeb.com/uncategorized/liability-risks-of-neighborhood-watch-groups-may-outweigh-benefits-for-condominium-associations/
Montgomery County Sheriff Office. (2017). Neighborhood Watch. Retrieved from: http://www.mctxsheriff.org