JetBlue Airways Strategies Economical, Social Moral Impact

¶ … JetBlue Airways strategies

Economical, social moral impact strategies jetblue airways.

JetBlue Airways is an airline company that has its' headquarters located in the city of New York from where it operates an approximately six hundred and fifty daily flights going in and out of sixty one different United States' cities. According to a recent survey conducted by J.D. Power and Associates, the airline has been able to maintain its' reputation for six years consecutively as one of the low-cost carriers which offers highest customer satisfaction in terms of its' service, another survey also ranked JetBlue Airways as the most Eco-friendly Airline both in 2008 and 2009 (Rigas, 2001, 12-23).

This essay intends to spell out the economical, social and moral impact of strategies for JetBlue Airways.

Economical impact

JetBlue Airways is most revered for the impact it brought to the economy with its' reduced airfares and great customer services. Before the airline commenced its' operations in 2006, the average fares to Boston and New York were $179 and $214 respectively, but this average fares almost halved for both routes as the company introduced new discounted fares that translated to an increase in passengers flying in the airline's routes (Myron, 2002, 34-36).

Rigas,(2001), the reduced air fares offer economical advantages to the region in which the airline operates because such regions become very competitive for locating and retaining businesses. Investors would prefer these regions because they would be able to save on travel cost and as such it is also easy to expand their business in the entire route. The local economy of the sixty one cities has also benefited from the airline strategies because of the increased business and tourism travel.

Social impact

One of the major social impact of JetBlue Airways' strategies that has been enabled by its' reduced airfares is the closing of the gap between families and friends living in different cities, in which the company operates in, thus enhancing more social interaction (Hudson and Julian,1979, 23-34).

The airline has also partnered with other non-profit organizations to support the children, communities, education and the environment in which they operate in, for example the company has joined efforts with an NGO called KaBOOM to provide every children with great playing spaces and in the past year they have achieved this by building playing spaces for children in Newark, NJ and Orlando, NY. JetBlue Airways has also formed collaborations with NGOs that include First Book, Nickelodeon and Blue's Clues to provide children who at risk or come from poor backgrounds with more than one hundred thousand books. Furthermore the airline also provides financial support to more than seventy five charities all operating within their route in a bid to positively empower the society they operate in.

Moral impact

By adopting a reduced airfare strategy, JetBlue Airways has enabled the easier connection of places and people in the all the sixty one cities it operates in, this without doubt has had an impact on the morals of either cities they operate in. Through the social interaction of different people and culture there has being transfer of moral behaviors from one city to another (Davies, 2004, 56).

Social moral evils like drug trafficking and prostitution have been spread easily across all the six one cities the airlines operates in, certain codes of behavior that were not historically practiced in one city have been brought there with the help of JetBlue Airways reduced airfares. However it is important to note that good moral standards have also become widespread as different church organizations or positive peer groups easily link up with their counterparts in different cities.