This paper analyzes Ryanair's financial condition, operating condition, cost of capital and its stock price valuation. Conclusions are drawn about the current investment potential.
Ryanair
Introduction & Recent History
Ryanair is a leading discount airline based in Dublin. The company is known for its cost leadership strategy that has included some attention-getting publicity stunt ideas, and some that the company has actually implemented. The company is profitable, earning €544 million in the first half of fiscal 2012 and €400 million in fiscal 2011. The company flies low-cost scheduled flights around Europe and to nearby destinations in the Mediterranean regions. Ryanair was first mover in its industry, but now faces competition from a number of other budget carriers.
In its reports, the company outlines some of the factors that have an impact on the financial statements. One of its major hubs is in Dublin, and that airport has increased fees substantially of late, making that airport less viable for all airlines. Fuel costs have risen 37pc in the past six months, squeezing the company's margins. Ryanair is still expanding routes, however, despite the difficult economic conditions and some consolidation among its competitors. That said, some flights on existing routes have been rationalized for a net traffic reduction of around 4pc. The company also suffered financial in fiscal 2011 from the weather problems in December that affected its UK and Irish hubs.
While the current focus for Ryanair is on expanding its European network and adding new bases, the company is also contemplating the possibility of moving into the trans-Atlantic market (Galbraith, 2011). The company is also supporting the development of the C919 by Chinese manufacturer Comac, which would be the third player in the large aircraft industry (Areddy & Galbraith, 2011). The latter strategy would be risky for the company. This new company, while presumably competing on a low-cost strategy, would have no safety track record. Consumers may be skeptical of the new planes as a result, and Ryanair could have more mechanical issues as well, leading to a reduction in on-time flights.
The basic strategy of Ryanair, however, is sound. The company has continued to focus on its core markets, and continued to devise schemes to help improve its bottom line. For a cost leader, the latter may generate amusing headlines but exploring all options to maintain cost leadership is an essential component of the strategy. Ryanair's fuel strategy, another key component of cost leadership, is aggressive. The company is 90% hedged for fiscal year 2012, and at higher prices than the current market price. The company is also hedged 90% through 2013 and 50% for 2014 at prices significant higher than the current market prices. Whether these strategies pay off will only be determined by the spread between the hedge prices and the market price in these years.
There is a question of whether or not Ryanair's continued expansions into ever-smaller markets is going to lead them past the point of diminishing returns. The low-cost model has been successful in attracting fliers to destinations they otherwise would not go, and this helps the companies load factors on flights to small destinations. In the long-run, however, Ryanair may be forced to look outside of Europe for growth opportunities, as the European discount air market becomes saturated.
Environmental Analysis
The European airline industry is intensely competitive. It is roughly divided into two segments -- what Ryanair terms of "high price" airlines and discount carriers. The former category consists of legacy carriers, most of which are or were flag carriers. These airlines typically have higher prices, international landing rights and a much larger size than discounters, although on the latter point many are being challenged by the largest discounters. For the most part, the flag carriers earn a substantial portion of their income from international routes, which have higher margins than routes within Europe. These airlines face competition on domestic and European routes from discounters and on international routes from overseas carriers, including American, Asian and Middle Eastern companies.
The discount airline industry is highly competitive as well. Ryanair was a pioneer in this industry, but it now faces a number of competitors. EasyJet is the largest, but Flybe, Air Berlin and others have emerged to capture segments of the European market. This segment of the industry caters primarily to vacation travelers and is therefore subject to economic shocks that impact on discretionary spending. A significant portion of the industry is dedicated to taking British and northern Europeans to sunny destinations in the Atlantic or Mediterranean. To diversify, the larger carriers have opened routes all around Europe. Ryanair, for example, has opened a base in Kaunas, which is the second-largest city in Lithuania. The ability to make destinations like this profitable is critical to continued growth among discount carriers. Ryanair's status as the first in the industry also has given it the largest market share among discount carriers and a significant degree of brand loyalty. That said, because the airlines in this sector compete with low prices, consumers in this sector are oriented towards a high level of price sensitivity. Therefore firms in this industry must focus on cost reductions in order to continue to be price competitive with each other.
The regulatory environment is also critical. In annual and half-year reports, Ryanair typically covers some of its regulatory issues. The airline believes that it sometimes receives unfair treatment for regulatory authorities. It also has concerns with the fees at government-run airports such as Dublin, something it argues would not be a problem if these airports were privatized. That said, if Ryanair is able to improve its influence over the regulatory environment, this should reduce the company's costs further.
Technological innovation also plays a role in the success of airlines. Ryanair is largely an Internet-based business with respect to marketing, ticketing and even the printing of boarding passes. The company makes extensive use of the Internet as a cost-saving measure and was ahead of the competition in this respect. As a result, the company is able to keep its costs down and has become adept at using technology to interact with customers.
Another critical external factor for the company is the price of oil. While the price of jet fuel is not perfectly correlated with the price of crude, it does follow a similar pattern. Jet fuel itself is not hedged, so it is difficult for any airline to perfectly hedge its fuel price exposure. The high degree of volatility in the price of crude is affected by a wide range of factors, including global demand, so Ryanair has no pricing power over this critical input. The company instead uses hedges to lock in its fuel costs. By achieving cost certainty, the company can set the levels of its other expenses and its ticket prices accordingly to achieve a profit. Ryanair has much better control over the cost of its other key input, labor.
There are two conflicting long-run trends in the airline industry. The first is that discount airlines are incredibly popular among consumers, despite the sometimes questionable fees and service. Consumers in Europe have become very price sensitive and this has driven consumer business with discount airlines. This trend, which is positive for the airline, contrasts with the trend towards higher fuel costs. The company improved its bottom line in fiscal 2010 (which is mostly the calendar year of 2009) as the result of lower fuel costs compared to fiscal 2009 (which is mostly the calendar year of 2008). Fuel costs, however, are rising again. Worse, the increase in fuel costs is likely permanent in nature as the result of increased oil demand in the developing world and flatlining production. This threatens the viability of the discount airline business model, as prices to consumers will inevitably need to rise. Many consumers have been enticed into the market with low ticket prices, and many will be flushed out of the market as ticket prices begin to rise.
Financial Trends
Based on the income statements for FY2011, FY 2010 and FY2009, Ryanair has seen an improvement in its revenue growth for 2011. From 2009 to 2010, Ryanair's revenue fell slightly and the company only restored profitability because oil and gas costs declined, as most other costs increased. The 2011 fiscal year was something of a recovery for the company, with top line revenue increasing by 21.6% for the year. Profit increased 22.7% in fiscal year 2011. This recovery coincides with new routes and an increase in consumer demand for the year. Thus far, 2012 is ahead of the pace set for FY2010.
The company's profit margins are becoming healthy again. For FY 2011, Ryanair's operating margin was 13.5%, compared with 13.4% in 2010 and just 3.1% for 2009. The net margin is also increasing, with the company recording a net margin of 10.3% for FY 2011, compared to 10.2% for FY 2010 and a loss in FY 2009. That the company was able to increase the margin even as fuel prices increased shows that Ryanair exhibited strong cost controls in FY2011. Fuel costs as a percentage of revenue jumped from 29.9% in FY 2010 to 33.8% in FY2012. Thus, Ryanair has been able to cut costs elsewhere in order to make up for this jump, most notably in the areas of marketing and airport charges, both of which fell relative to revenue.
Ryanair touts its balance sheet as one of its primary strengths. An analysis of the company's liquidity shows that Ryanair is in good financial health. The company's current ratio is 1.89, compared with 1.97 in FY 2010 and 1.84 in FY 2009. Most of the company's current assets are in cash or equivalents, so the company's cash ratio is healthy as well. The cash ratio for FY 2011 is 1.1, compared with 0.95 in FY 2010 and 1.15 in FY 2009. Trade payables compared to turnover are lower than they were two years ago, indicating that the company is not trying to stretch payments in order to make ends meet.
In terms of long-term solvency, Ryanair has a debt-equity ratio of 1.91, compared with 1.65 in FY 2010 and 1.63 in FY 2009. The company, however, is steadily adding to its long-term debt, which has climbed 50% since FY 2009, compared to an increase in retained earnings of just 10.6% in the same period. The company has an efficient operation. It has low amounts of receivables, leading to a high receivable turnover.
Ryanair's taking on of long-term debt coincides with increase the company's fixed assets, something that would be expected on account of the added routes, but does not correspond with a predicted decrease in traffic. Fixed assets (mostly aircraft) has increased 35.3% since FY 2009, while scheduled revenue increased only 20.6% in that time. This points to the company earning less for each aircraft -- hinting that perhaps it is reaching the point of diminishing returns on new routes. The new aircraft being added are not as profitable as the older ones. Thus, paying down the debt on those new aircraft will take longer. This might be one of the reasons why the company is seeking aircraft from China, as a means of reducing the cost of servicing new routes, knowing that those new routes will either have lower load factors or that the airline will have to run fewer flights on the newer routes.
Cost of Capital
The weighted average cost of capital is used to determine what it costs the company for the money it invests (Investopedia, 2011). The WACC calculation is as follows:
The weighting of debt and equity at Ryanair can be determined from its balance sheet. The figures used in this calculation will derive from the latest full-year report, FY 2011. The total debt and equity on the balance sheet is €8596.0. The total equity on the balance sheet is €2953.9 and the total liabilities on the balance sheet are therefore €5642.1. This means that the weight for debt is 65.6% and the weight for equity is 34.4%.
The next step is to determine the cost of equity and the cost of debt. The cost of equity can be calculated using the capital asset pricing model (CAPM). The principle behind CAPM is that the cost of a firm's equity relates to the risk of that equity. Equity risk is measured by the beta, which measures the correlation of the stock's daily returns vs. The market's daily returns. The beta can be found using Yahoo! Finance. For Ryanair, the beta is 0.38 (Reuters, 2011). The CAPM formula is as follows:
rE = rF + betalevered ( rM - rF )
source: QuickMBA.com
The risk free rate can be taken as the one-year yield of British treasuries, which is 0.43% according to the Financial Times. The historical market return on the FTSE All-Shares is around 5% per year, according to FTSE (2007). When these figures are applied to the capital asset pricing model, the cost of equity for Ryanair is as follows:
Ra = 0.43 + (0.38)(5-.43) = 2.17%
The cost of debt for Ryanair can be examined by finding out the current yield on its bond issues. According to the 2011 Annual Report, the weighted average interest rate on cumulative borrowings was 2.9%. That the cost of debt is higher than the cost of equity at present reflects a couple of key factors. The first is that a substantial part of Ryanair's debt is in the form of financing on its aircraft, rather than corporate bonds. Such financing will usually be a higher rate than bonds. Additionally, some of the company's debt was taken out during higher-rate environments. It is conceivable that the current yields on this debt are lower than the company's cumulative cost of debt. The other factor is low beta of the firm's stock. This low volatility makes Ryanair much less risky that most securities on the London Stock Exchange and again this lowers the company's cost of equity. Lastly, the low returns on the LSE over the past ten years contribute to a low cost of equity. Historic market returns derived from the FTSE 100 are higher, and returns derived from a longer time series might also be higher.
These figures can then be used to calculate the weighted-average cost of capital for Ryanair:
WACC = (.656)(2.9) + (.344)(2.17)
WACC = 1.9024 + 0.74648 = 2.65%
This cost of capital is very low. It is necessary, however, for Ryanair to maintain a low cost of capital because of the emphasis on cost leadership in its model. That the company has been able to maintain this low cost of capital has been a valuable asset. Going forward, it is likely that the company's weighting on debt will increase. Ryanair has noted in its reports that it still has plans for further ambitious expansion. This expansion will require additional aircraft and the company expects that the new aircraft will be financed entirely by debt. Rising debt levels are already contributing to higher interest payments, but as long as the cost of debt remains low, this is not a serious concern. Should the cost of debt increase, however, then Ryanair could see its liquidity position diminish.
Dividend Policy
Ryanair does not pay a regular dividend. As noted in the 2011 Annual Report, the company did pay a special dividend of €500million in the 2011 fiscal year. Also noted, "the company has indicated that it may pay a further dividend of up to €500 million before the end of fiscal year 2013, subject to…continued profitability and the absence of…further capital expenditures." It is probably worth noting that Ryanair in other sections of the same report predicts that it will purchase more aircraft, precisely the type of capital expenditure that would preclude any further dividend.
Aside from the special dividend, Ryanair does not anticipate introducing a permanent, regular dividend to its financing structure. The company operates on a growth model, and most growth companies prefer to plow back earnings into the company. The stated policy indicates that this is the approach Ryanair expects to take, as it will only pay a further dividend if it does not plow back money into aircraft or other capital expenditures. Thus, the dividend policy at Ryanair is typical of other firms that are growing, and unless Ryanair's business enters maturity it can be expected that there will not be any further changes to this policy.
Equity Value
There are a number of factors that go into a company's equity value. First, the current information should be noted. The current share price for Ryanair is €3.781. The current market capitalization for Ryanair is €5.53 billion and the price/earnings ratio is 11.39 (Yahoo! Finance UK, 2011). The book value of the company's equity is €3176.6, and there are 1484.1 million shares outstanding. This implies a book value of 3176.6 / 1484.1 = €2.14 per share.
The book value per share should be the minimum value of the firm's share price, and this is the case currently. The P/E ratio implies that the firm is not expected to enjoy substantial growth, but rather measured growth over the foreseeable future. This is a reasonable assessment, given the growth constraints of Ryanair's current operations and the challenges it faces. The growth prospects -- and P/E -- should improve if the company can lower the cost of acquiring new aircraft or if it can begin to compete in the Trans-Atlantic market. Alternately, Ryanair can see improved performance if the fuel price is lowered.
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