Strategic audit of Dell Inc.'s vision, mission, and goals
Dell has been an personal (and corporate) computer juggernaut for years but companies like HP, Apple and Samsung (each in their own ways) have posed themselves as threats to the Dell empire, to the point that Dell is basically on the periphery of the mobile computing revolution (laptops aside) and that is probably going to come back to haunt Dell sooner or later unless they can retain a stranglehold on the corporate market.
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Strategic Audit Format
Strategic Audit Areas
Describe
Industry situation
History, Development, Issues
Milestones (Identify minimum four milestones (events)
Past Issues/problems that the industry faced (Four to five issues)
Current Industry Issues (Minimum three issues)
Company situation
History, development, problems
Milestones (Minimum four milestones (events)
Current Company Problems (Minimum three internal or external problems)
Present strategic posture
In the following sub-sections (a, b, c, and d), analyze the current vision/mission/goals/objectives/STRATEGIES / structure & culture of the firm
Current vision/mission
- The vision is to be a leading IT company that grows and meets customer demands on all related IT accessories including desktops, servers, computer peripherals, computer storage and various IT accessories.
The Mission of Dell as it is information technology company is provide the newest technology to create full customer satisfaction with effective cost.
- The focus of Dell INC has always been to be a leader in computer accessories and this company has been a leading desktop, storage, servers through innovative IT solutions that are focused on reducing consumer costs and have growth in consumer, corporate and growing markets. There is always a focus on increased customer satisfaction over IT products.
2.2. b. Current goals/objectives
The various goals of Dell can be summarized as:
Have a regular audit of the financial statements and the regular monitoring of the financial statements
Have a regular investor relations meeting and increase the relations with shareholders and investors
Increase the computer desktop, storage and computer peripherals and other computer accessory business
Dell has a focus to increase the operational efficiency of Dell Inc. with faster delivery and efficient supply chain management. The increased cost management and increased strategy for increased performance and efficiency. Dell can generate various supportive goals like:
Have an effective cost structure that has high customer satisfaction and record sales of Dell
Be a leading supplier of computer systems and computer peripherals and have high strategic initiatives
Develop retail sector and the manufacturing sector solutions through Dell System.
Expand the direct sales impact and revamp the supply chain model of Dell Inc. To increase their customers
2.2. c. Current strategies
Dell Inc. is focused on the computer and IT accessory products and services in the region. The aim is to be a leader in the storage, computer and IT accessory business and provide leadership and strategy on the computer peripheral area.
The current strategy is to be a leader in the geographic region and number one leader in the region.
Have a regular investor relations meeting and increase the relations with shareholders and investors
Increase the computer desktop, storage and computer peripherals and other computer accessory business
- Functional Strategy
The functional aims of Dell have to retain the IT products ranging from the desktops, laptops and servers. These solutions have increased better customers and higher customer satisfaction. It is essential to have good financial support and proper support from Dell management to support Dell.
R&D strategy: Follow the new technology in the market, to maintain cost leadership growth peripherals and IT accessories.
R&D strategy: Commitment for better utilization of technology and enabling of the dell customers for better services and products.
Finance strategy: Ensure the net income rise and have the effect on the current balance and achieve the financial targets.
Marketing strategy: continue market development through adding new retail channels and expand the Dell's service offering to new regions.
Operation strategy: Dell Inc. has to develop faster delivery and efficient supply chain management. .
Marketing strategy: Dell has to invest in direct customer and sales relationship and develop the better customer expectations.
To increase the efficiency and effectiveness of Dell products, it is important to reduce the cost and target new customers and increase the sales campaigns. There is a need to increase the customer sales experiences and reduce the inventory time.
Operation Strategy: Dell has to decrease it operating expenses and reduce the cost of goods sold
Operation Strategy: Dell has to develop world class manufacturing plants globally to target new customer globally and marketed in all geographical areas.
Operation Strategy: There is a need to reduce complexity and redesign the supply chain system and its cut the development time.
2.2.d.Current corporate structure/culture
Dell has stepped up its acquisition of smaller firms and increase its IT accessory products and services
Dell has learnt to control its competitors and develop plans against ACER and Packard Bell which have been increasing it market share since 2007
Provide leadership to have leadership growth in computer peripherals and IT accessories
Ensure that the competition form HP and other It systems are managed and new products and services are developed
Dell has to develop strategies against Apple Inc. that developing iPad and iMac workstations and entering into music players, mobile phones, desktop computers, portable laptops
Ensure the net income rise and have the effect on the current balance and achieve the financial targets
Prepare for the investors meeting with big and effective changes of the business objectives of Dell Inc. And Michael Dell has to work out the plan to reinvest and develop the strategy for better utilization of technology and enabling of the Dell customers for better service and products.
3. SWOT Analysis
3.1. External environment
Analysis
3.1. a. Societal environment
Opportunities
(High/Moderate/Low)
Threats
(High/Moderate/Low)
Comments
1. Political- Legal (P)
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
2. Economic (E)
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
3. Social (S)
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
4. Technological (T)
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
3.1.b. Industry environment
(Five forces Analysis)
Opportunities
(High/Moderate/Low)
Threats
(High/Moderate/Low)
Comments
1. Industry Rivalry factors
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
2. Bargaining power of Buyers
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
3. Bargaining power of Suppliers
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
4. Threat of Substitute
Products
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
5. Threat of New Entrants
into the Industry
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
Factor 1: High/Mod/Low
Factor 2: High/Mod/Low
Factor 3: High/Mod/Low
(EFAS Table)
3.2. Internal environment
Analysis
Strengths
(High/Moderate/Low)
Weaknesses
(High/Moderate/Low)
Comments
3.2.1. Corporate Management and management team
3.2.2. Corporate structure
3.2.3. Corporate/company
Culture
3.2.4. Corporate resources
a. Marketing
b. Finance
c. Operations
d. Human resources
e. R&D
f MIS
(IFAS Table)
(SFAS Matrix)
4. Recommendations
The recommendations and review of Dell Computers and leading IT services to be a growing computer accessory company. Dell Inc. realizes that it
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