Gender Analysis the Message a Marketing Materials

Gender Analysis

The message a marketing materials creates to target its audience is vital in terms of its visual and graphical representation to achieve desired results. The following sections are focused to analyze the visual message of Bud Light Lime to understand the target audience of the advertisement. The use of gender images and portraits also carry a significant value in a visual presentation it is also analyzed to highlight its relevance in creating social constructions. The analysis is also focused on the targeted audience, layout, and people. The text and images of the product are also of particular relevance along with the color scheme of the advertisement. The impact on contemporary American society and relevance is also elaborated in the conclusion.

Analysis:

Target audience:

The particular relevance of the target audience is revealed through analysis of the visual aspects, the portraits, and type of message delivered in the advertisement. The particular visual is targeted at the young aged individuals travelling to the beach destinations during their holidays. The middle to high income group is targeted through highlighting the refreshing taste of lime in hot summer seasons. The target audiences of the visual are encouraged to try the drink while enjoying their time at beach and swimming for leisure.

Layout:

The layout of the advertisement is of particular importance as the product takes most of the appealing place. It is also noted that the product is highlighted with the actual high resolution picture as well as placing a piece of lime next to the product highlighting its key taste feature. The other images and portraits are shown in the background with a less emphasis on the foreground. The overall placement of the enjoying female holiday makers as well as the color of sea and scenic beauty of the advertisement is also catered through green trees and sand on the beach.

People:

The role of human figures used in an advertisement highlights its appeal and significance for the particular audience. The images of young girls enjoying on the beach having leisure time with and highlighted happiness is particular in representing the quality time during their holidays and association with the product is created through alignment of various elements e.g. The sun, blue sea, trees, and clean sand on the beach. It is also particular to understand that the people targeted in the advertisement are men as the female images are used. It is notable that the gender targeting is achieved through using images of the opposite sex. The young men and girls are the primary people affected with the advertisement (Lester Paul Martin).

Context:

The context of the advertisement can be explained in terms of a holiday or beach focused leisure time. The sunny summer season along with the refreshing lime drink is highlighted to provide the consumers a joyous and relaxing feel. The overall context of the visual illustrates that the young crowd mainly females are enjoying their drink at beach along with having passing their leisure time at beach.

Text and images:

The text of the visual is particularly highlighting that the good time will be prolonged after enjoying a chilled lime drink. It is giving a clear message to the audience in the sense, that it is narrating the overall marketing message of the product in few words. The selected placement of the text is also particularly important (Lester Paul Martin).

Color:

The colors used in the visual are mostly refreshing and mallow in order to create an overall refreshing feeling as well as targeting the male gender through feminine color tones. The colorful scenic beauty of the sea along with different tones of water is creating an impact on the audience. The usage of lime and tree images is also particular to create a related color selection to highlight the underlying message.