¶ … Aristotle Ran GM Query and Book Review

Morrison, Thomas V. (1998) If Aristotle Ran General Motors. Owl Books.

The Greek philosopher Aristotle wrote his most formative text upon "Ethics." Thus to apply his four fold philosophy about the dimensions of human experience to self-help in the context of business development may seem strange. Yet Aristotle also emphasized human excellence, stressing that the intellectual dimension and orientation of human life is to aim at truth; the aesthetic human striving aims for beauty; the moral human impulse is for goodness; and the spiritual is for unity, or unified growth and development....

Morrison, a company that has recently endured adversity, such as Martha Stewart Omni media, continues to succeed because it has an intellectual dimension or corporate philosophy of life beyond the fortunes of its founder. It might be said to aim at the truth that human beings wish to add to the amenities of their home. They wish to make their daily surroundings comforting and beautiful, aesthetically. They strive to use purchased crafts to create a moral ideal…