Image Chosen Is an Advertisement for Jurlique

¶ … image chosen is an advertisement for Jurlique products put out by that company. Specifically, the ad is for a line of Jurlique products which are lavender-scented lotions and sprays and designed for a person's skin care. This advertisement is directed at women who are concerned about their skincare and their physical appearance. It also indicates from the text and the overall presentation that women who are stressed or overwhelmed will benefit from purchasing this product. The overall effect of the advertisement is to assure women who see it that buying these skin care products from Jurlique will not only benefit their skin care and thus their physical appearance, but their life as well in that stress will be reduced and relaxation and calm will follow.

The layout of the image is rectangular shaped. The left side of the advertisement shows three long lavender flowers. They are laid at an angle and parallel to one another. The flowers are staggered to show different lengths although it seems the flowers are actually the same size. Flowers are typically an appeal to women who stereotypically enjoy flowers and the presence of them is believed to have a calming effect. The right side of the advertisement has a group photo of four Jurlique products, lotion and body wash and such, which are all infused with the lavender flowers like the ones on the left. These items are staggered as well, which serves to have a more relaxing impression and seems less forced than a straight presentation, reminding women of the effects of purchasing these items. Beneath the products, an opposite image shows the reflection of the materials. This is a representation about how these items will aid the reflection and physical appearance of the person who buys them. It is a silent sentence, telling women that these products will make you like what you see when you look at yourself.