¶ … Incidence of Lung Cancer in Women
The work of Humphrey, Teutsch and Johnson states that the leading cause of cancer-related death in the United States and throughout the entire world is lung cancer. (2007) Research findings state evidence that women are much more likely to develop lung cancer than are men. There is a critical need to develop an intervention program that is successful in assisting women to quit smoking. The work of Denny, et al. (2002) entitled: "Hospital Initiatives in Promoting Smoking Cessation: A Survey of Internet and Hospital-Based Programs Targeted at Consumers" reports a conducted to assess "how often local U.S. hospital provide smoking cessation information in the following two ways: via Hospital Web sites; and via routing incoming phone calls to their hospital switchboard to an in-house smoking cessation clinic." (2002) Results of this study show that "among hospital Web sites surveyed, only 30% contained information relating to smoking cessation programs. The phone survey of hospital switchboards show that 47% had a smoking cessation program available via phone inquiry, while 53% did not." (Denny et al., 2002) it is stated by Denny et al. (2002) that of the 50 million individuals who smoke in the United States, 20 million attempt to quit smoking each year but only a mere 6% actually succeed. While over two-thirds of smokers desire to quit smoking, yet only 50% report a hospital or physician having asked whether they smoke and if they desire to quit smoking with even less being given advice on how to successfully cease smoking. A "...significant number of smokers come from lower socioeconomic groups..." (Denny et al., 2002)
TARGET POPULATION and SETTING
The target population in this study is health care providers. The work of David S. Blumenthal entitled: "Barriers to the Provision of Smoking Cessation Services Reported by Clinicians in Underserved Communities" states that: "...although physicians often advise their smoking patients to quit, they frequently fail to provide cessation assistance." (2007) Moreover, "Women, ethnic minorities, and Medicaid and uninsured patients are less likely to receive appropriate cessation services, even though such services are effective among these groups." (Blumenthal, 2007) Barriers to provision of smoking cessation services have been identified by physicians to include "...lack of awareness, lack of familiarity, disagreement, lack of self-efficacy, and inability to overcome the inertia of previous practice." (Blumenthal, 2007) Another identified gap is "the absence of studies using qualitative methods" as the majority of medical literature has been reliant on "quantitative methods in which results are expressed as numbers or rates." (Blumenthal, 2007) the value of qualitative research in this area is stated to be due to "results are presented descriptively, and they are particularly valuable in answering 'how' and 'why' questions and in shedding light on attitudes, behaviors, perception and culture." (Blumenthal, 2007)
PURPOSE of the STUDY
The purpose of this research is to provide an intervention or campaign to provide resources to PCPs aimed at increasing their smoking cessation assessment skills or an educational program for PCPs to enable them to better recognize the stages of change and to provide a screening tool for PCPs to facilitate their identification of smoking women patients who are ready to quit smoking.
II. THEORETICAL FRAMEWORK/DISCUSSION
THE FRAMEWORK
The theoretical framework of this research is based upon 'Diffusion of Innovations Theory'. According to the U.S. Department of Health and Human Resources: "In public health and health promotion, practitioners who want to make efficient use of resources, must attend to the reach, adoption, implementation and maintenance of programs. It is not enough to develop innovative programs; to reduce the burden of cancer, these programs must be disseminated widely. Cancer control measures will not realize their full potential for improving population health until effective programs are broadly diffused and disseminated. Multiple critiques, including one by the National Cancer Policy Board, suggest that failing to implement proven methods of cancer prevention and early detection results in tens of thousands of premature deaths each year. The following chart illustrate the concepts in diffusion of innovations." (U.S. Department of Health and Human Services, 2005)
CONCEPTS in DIFFUSION of INNOVATIONS
Concept Definition
Innovation an idea, object, or practice that is thought to be new by an individual Organization, or community
Communication Channels the means of transmitting the new idea from one person
To another
Social system a group of individuals who together adopt the innovation
Time How long it take to adopt the innovation
SOURCE: U.S. DEPARTMENT of HEALTH and HUMAN SERVICES (2005)
It is related that "diffusion of innovations that prevent disease and promote health requires a multilevel change process that usually takes place in diverse settings, through different strategies." At the individual level, involved is a change in lifestyle. At the organizational level "it may entail starting programs, changing regulations, or altering personnel roles." (U.S. Department of Health and Human Services, 2005)
III. LINKING FRAMEWORK to PROBLEM/INTERVENTION
THE INTERVENTION
The intervention in this study will be the formulation and implementation of a screening tool for lung cancer for women who smoke by PCPs and furthermore to assist healthcare providers in gaining the knowledge and confidence to provide smoking cessation counseling to their patients. The most important risk factor for lung cancer is stated to be cigarette smoking. As a matter of fact, 87% of all lung, bronchial and tracheal cancer is attributed to smoking." (Humphrey, Teutsch, and Johnson, 2007) p. 1
IMPLEMENTATION
The current screening regime in the United States is practically nonexistent. (Humphrey, Teutsch, and Johnson, 2007) Crane states that the "...fundamentalist clinical goal is to achieve cessation before the onset of serious disease." p.117 Crane additionally relates that "physicians play an important role in encouraging the transformation from nicotine addict to recovering ex-addict." p.118 Implementation will be in PCPs office who serves low-income women who are also smokers who desire to quit or who have never been presented with the possibility of assistance to quit smoking. This intervention will assist healthcare providers in gaining the necessary knowledge and confidence to offer this smoking cessation counseling to their patients.
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