Information Systems Youtube, the Internet,

Information Systems Youtube, the Internet, and the Future of Movies What competitive forces have challenged the movie industry? What problems have these forces created? What changes have these problems caused the movie and television studios to make? The competitive forces that have challenged the movie industry comprise augmented levels of high speed Internet entrance, authoritative PC's with DVD readers and writers, transportable video devices, and leading edge file sharing services. The movie industry persists to forcefully battle both DVD and Internet piracy of its films at home and abroad.

The movie industry has said that piracy's blow in lost sales of lawful DVDs and online films, is thought to be about $6 billion annually (Ahrens, 2006). The Internet is forcing the movie industry to alter its present business model in order to keep up with the online movement. Some studios have fashioned legal online rental services, but they have garnered little accomplishment. In actuality, the industry could yield by escalating the quantity of titles accessible during a never-ending online database rather than throughout partial shelf space in DVD rental stores.

Studios spend a major proportion on online marketing because it is so triumphant and provides helpful criticism (the Movie Industry and Technology, 2005). 2. Describe the impact of disruptive technology on the companies discussed in this case. The negative impact of disruptive technology on the movie industry is that it has cost them a lot of money in the long run. Not only have the lost a lot of revenue to movie pirates there has also been a lot of money spent in chasing this technology in order to stop the pirating.

The positive impact that the disruptive technology has brought about is a completely different channel for the movie industry to investigate is that of YouTube. This has developed into a completely different channel for the movie industry to pursue in order to collect revenues from their movies without having to fight the movie pirates. 3.

How has the movie studios responded to YouTube? What is the goal of the response? What can the movie studios learn from the music industry's dealings with online digital music and copyright infringement? The movie studios have responded to YouTube by joining them. YouTube has managed to strike some agreements with conventional TV programmers and movie studios for full-length content, typically for older TV content or independent films (Lawler, 2010).

YouTube has agreed with CBS, Universal Music, Lionsgate, Electronic Arts and other media businesses to have copyrights to their videos and be able to claim them and show ads alongside them. The goal is to be able to share the revenue. The movie industry needs to pursue the lead of the music industry by embracing the technological progress that has allowed millions of people worldwide to benefit from the electronically provided content (RIAA, n.d.).

By developing new ways to deliver things technologically the more revenue that can be obtained instead of lost. 4. Should motion picture companies continue to use YouTube to promote their new films? Why or why not? Yes, motion picture companies should continue to use YouTube to promote their new films. YouTube's enormous audience can be used to improve the entertainment experience while engaging viewers in ground-breaking new ways is the best way to promote new movies (NBC and YouTube Announce Strategic Partnership, 2006).

Continuing to follow this path will allow movie studios to continue to enhance their profits as much as possible. The reason that they need to continue to do this is because as technology continues to evolve the only way that movie studios will be able to keep up is.