Innovation concepts and applications

Innovation and technology as a whole have been recognized as some of the most important devices assisting a culture in its struggle to survive. It is difficult for people to engage in unconventional activities, as they typically consider tradition to be a very significant cultural attribute. Even when they are presented with the advantages coming along with adopting an innovative action, most are hesitant about getting actively engaged in experiencing change. While technology is normally believed to change cultures, transformation can also occur in the case of technology, which sometimes changes in accordance with the culture that it needs to enter. Richard Stengel's 2009 article "Technology and Culture" discusses the way Twitter can have a particularly influence on how society communicates and thus relates to Everett Rogers' concept regarding communication channels. Mike Butcher's "Pearltrees launches Twitter sync and reveals its social system" also discusses Twitter and its social system by focusing on an innovative social network that takes technology even further by changing the way that people distribute and amass information through internet devices.

Twitter makes it possible for friends and people in general to follow what others feel in regard to certain matters. This is what Rogers would identify as a communication channel, considering that it sends information from one individual to another. Society apparently welcomes technologies such as Twitter as a result of the fact that they improve socializing and because they provide important resources to a series of individuals. Twitter can be used for diverse purposes, ranging from presenting followers with information that would otherwise be personal to sending mixed messages involving politics or other public matters. Twitter practically presents people with the opportunity of putting across and learning concepts related to innovation. One is likely to find that his or her ideas can be successfully integrated in a general context by presenting them to people who are actually interested in them. Twitter connects individuals who have innovative thoughts to people who have little to no understanding of these respective concepts with the purpose of having them comprehend.

Mike Butcher's article actually describes the process involved in social networking devices and presents Pearltree as one of the most intriguing technologies presently on the market. Pearltree apparently does more that Twitter because it unites users to a higher degree, making them connect with the persons that have the same interests as them and assisting them as they search for matters that they enjoy. This device is more user-friendly when compared to Twitter and really acts as a social system as seen by Rogers. Users on Pearltree can cooperate with other users in reaching a common goal and this is very much the social network's purpose. One might actually be inclined to consider that Twitter is a modern form of expressing narcissistic thinking, considering that many users choose to use the technology with the purpose of boosting their personal appreciation of themselves. Even with the fact that it can bring a negative contribution to certain segments of the contemporary society, Twitter is likely to have a positive influence on future social networking mediums because it brought on a series of innovative concepts. In spite of the fact that it is difficult to determine whether or not Pearltree will become as successful as Twitter, it is nonetheless essential in reforming social networking culture by making available several constructive ideas that future social networks can take on in order to improve the way that the general public responds to such devices.