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Innovation, Design, and Creativity: Which are Possible?
Three principles that are crucial to business development are creativity, design, and innovation. While the terms have been used interchangeably at times, there are distinctions to be made between the three. Nonetheless, for an organization to succeed and thrive in today's marketplace, they need to possess all three. The most important factor when using these terms is that they are applied both internally and outwardly to the customers as expressions of concrete ideas and not used as platitudes. The notions of design and creativity are relatively easy to make concrete, namely by presenting a direction for the style that the product being offered will take (which can include aesthetic changes, manufacturing changes, or organizational changes) and how it will be achieved through the thought processes of the creative team. Innovation is harder to achieve, mainly because it implies foreknowledge about future trends and an ability to change an organization's direction based on consumer need, something upon which many companies have trouble delivering.
In recent years, innovation...
A recent business article states that "there's a belief that innovation is about great ideas…But in the business context, it's also about bringing a great idea to market, and how to maximize the payback on the investment made in the idea" (Jana, 2007). Therefore, innovation is not simply about introducing new ideas, but about making sure those new ideas will be financially successful. This is a contrast with creativity. Creativity can often include ideas that are guaranteed to fail. It is a more flexible pursuit which can include brainstorming and coming up with ideas that are impossible to achieve, cost-ineffective, or generally foolhardy. It is worthwhile in and of itself, however, because the lack of boundaries that creates these ideas can create excellent ideas as well.
After the creative process has given birth to new ideas, design takes the driver's seat in advancing the idea. Design develops the idea, and in fact, "great design kick-starts change and reboots history creating new ways to live and work" (British Design Council, n.d.). A…
References
British Design Council. (n.d.). A short film about design. Design Council. Retrieved July 15,
2011, from http://www.designcouncil.org.uk/about-us/Prince-Philip-Designers-Prize/A-
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Jana, R. (2007, February 12). The innovation backlash. Bloomberg Businessweek. Retrieved July
15, 2011, from http://www.businessweek.com/innovate/content/feb2007 / id20070212_728732.htm?chan=innovation_innovation+%2B+design_innovation+and+design+lead
McLean, L.D. (2005). Organizational culture's influence on creativity and innovation: A review of the literature and implications for human resource development. Advances in Developing Human Resources, 7(2), 226-246. Retrieved July 15, 2011, from http://mcleanglobal.com/public/MGC/publications/Org%20Culture%20and%20Innovation.pdf
innovation, design, creativity strategy organizations: Kudler There are several key components to effective business and marketing strategy. Some of the most eminent of these are the prudent usage of creativity, innovation, as well as an appropriate design that customers and potential partners can relate to. An analysis of the strategy of two companies in particular, Kudler Fine Foods and Riordan Industries, readily confirms these facts, and serves as a model
(cited in Locke, nd) the work Jane Henry (1991) identifies five sources of creativity: (1) grace; (2) accident; (3) association; (4) cognition; and (5) personality. (cited in Locke, nd) the process of creativity is one that involves the stages of: (1) preparation; (2) incubation; (3) illumination; and (4) verification. (Locke, nd) III. Design Locke states that in the context of innovation "three relevant interpretations of design" are identified: (1) design is
Creativity New Product Concepts: The Importance of Creativity New product concepts are vital to the functioning of a successful enterprise. All businesses must, no matter what field they are in, innovate at some point, and this often utilizes creativity. For this reason, there are many advertisements and marketing strategies that will enable a consumer to both know and want the "new product." For instance, Nicholas Graham introduced colorful designs on boxer shorts. This
Innovation, design and creativity are essential elements of a competitive advantage for company's services and products. This paper evaluates the impact that innovation, design, and creativity have on the strategy of Hewlett-Packard and Sprint. An assessment of the respective processes, products or services of these organizations is followed by a summary of the research and important findings in the conclusion. Hewlett-Packard Innovation and creativity are key aspects of Hewlett-Packard's track record of
Innovation & Creativity FedEx was founded as an innovator in a logistics field that had never seen overnight delivery before. The company has always positioned itself as a premium provider in the business, based on its sophisticated technology, superior network size and quality of service. However, as the company has matured, its ability to be an innovation leader is being threatened. There are a few different issues at play. The first
The levels of control and solution imposition are limited and the problems emerged are expected to be resolved by the parties in the problem. This system of problem solving is constructed on the principles of honesty and integrity, as well as trust in the organization (Andrews). In other words, such an environment was created in which finding solutions to problems is a mutual goal as the accomplishment of organizational