¶ … INNOVATION Q1. WHAT IS YOUR DEFINATION OF INNOVATION? ANSWER IN ONE LINE. Q2.WHY DO YOU THINK INNOVATION IS IMPORTANT, ANSWER IN ONE LINE Q3HOW WOULD YOU EVALUATE EXPERIMENT PROCESS OF KNIGHT RIDERS? A. Knight Riders

What is your definition of innovation?

Innovation is seeing something with new eyes; finding the unexpected in the expected, and changing in an intelligent fashion with the needs of the environment.

Q2.Why is innovation important?

Without innovation, growth is impossible and products and ideas will grow outdated -- change is constant in life and without change a brand will quickly 'die.'

How would you evaluate the experimental process of Knight Riders?

Knight Riders' experimental process could best be characterized as one of trial and error. The initial experimental process was unsuccessful. No data was...

Separating the online part of the business from the conventional news organization proved to be important. This brought in new people without conventional newspaper backgrounds who understood better how to use advertising online and the need for 'real time' updates. Post-2001 recession consolidation created a leaner operation. Thus, ultimately Knight Riders' experience can best be characterized as (b) -- initially inappropriate but successful.
Q4.Would you have accepted the job?

Yes, I would have accepted the offer -- Knight Riders was at a very exciting juncture of its history, given that after its initial faltering starts it was just beginning to create a way to be profitable through advertising, tailor its content through analyzing website metrics, and partnering…