This paper lists the goals of a Business Capstone Project and details how the author has met them. It clarifies the objectives of the Capstone by citing specific evidence regarding how the author has sharpened his or her research skills, improved his or her ability to use academic databases, and above all gained the ability to tailor his or her message to a lay versus academic audience.
IBMA
Integrated Business and Management Assessment (IBMA) Portfolio
Business Capstone Project: Outcomes
Demonstrate effective communication skills.
Characteristics:
• Making good use of the English language in the presentation of business and management topics
• Effectively communicating grasp of business and management topics
• Identifying how the presentation was appropriately adapted to the audience
• Being organized and concise in written communication
Learning Statements:
• I have expanded my vocabulary regarding business-related concepts on both a practical and theoretical level.
• I have improved my ability to use email and other forms of technology to communicate in a professional manner.
• I have learned how to tailor my language and persuasive strategies to different audiences (lay vs. professional, colleagues vs. strangers).
• I have learned how to effectively use outlining to improve my public speaking and my research papers.
Evidence Used to Support Learning Statements:
• Tab C-1, Physics Homework, p. 1 -- 4
• Tab C-2, Title, p. x
• Tab C-3, Title, p. x
Outcome 2
Demonstrate introductory college-level proficiency in one or more of the subject areas in mathematics and/or natural sciences.
Characteristics:
• Recognizing and identifying the fundamentals of mathematics and quantitative skills
• Recognizing and identifying the fundamentals in one or more of the natural sciences
• Using appropriate resources to locate pertinent information
• Using language appropriate to the audience
Learning Statements:
• I have learned how to use the scientific method to engage in problem-solving regarding open-ended questions about the natural world.
• I have used to use databases of journal articles to find legitimate, peer-reviewed articles pertaining to science.
• I have learned the difference inherent in communicating to a lay audience vs. An audience of scientific colleagues.
Evidence Used to Support Learning Statements:
• Tab C-2, Title, p. x
• Tab C-16, Title, p. x
• Tab C-9, Title, p. x
Outcome 3
Demonstrate introductory college-level proficiency in one or more of the social sciences.
Characteristics:
• Recognizing and identifying the fundamentals of one or more of the social sciences
• Using appropriate resources to locate pertinent information
• Using language appropriate to the audience
Learning Statements:
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