Integrated marketing communications program design and implementation

Marketing - Communications Plan

Order IDs: 100594, 100608 (A)

INTEGRATED MARKETING COMMUNICATIONS PLAN

Life Potential Maximization Industries (LPMI) - Introduction and Company Overview: The Life Potential Maximization Industries (LPMI) was founded in 2008 by William Murray, a retired private high school principle. Its primary mission is to help individuals identify the best possible academic and career field choices. In principle, the purpose of LPMI programs is to give every school-aged child the opportunity to achieve the maximum satisfaction in life by identifying the best use of talent and the greatest prospect for long-term vocational fulfillment. During his long career as an educator, advisor, school board member, parent, and principal, Dr. Murray noticed that modern middle and high school curricula do not devote sufficient attention to the most natural talents and abilities of many children.

According to Dr. Murray, "The contemporary school curriculum burdens many students with subject matter that is of too little practical value to them for it to be emphasized in their curriculum..."

Dr. Murray continues, "... The current system is well suited to provide a varied educational experience for students who have no particularly strong school-related interest and it teaches basic skills very well. But it is much less well-suited to adapt to the needs of students who begin to exhibit likely specific interests by the end of middle school or middle of high school.

All too often I saw children and adolescents frustrated by traditional academic requirements and lose interest in school by virtue of prolonged mandatory emphasis away from their most natural talents and interests instead of facilitating those interests. Primary education is absolutely responsible for ensuring that students learn basic adult skills like reading, writing, and arithmetic, and secondary education should inspire intellectual and scientific curiosity, and logical reasoning. But one of the most important goals of modern education is to help students discover their talents and pursue their interests as early as they first become apparent. In that regard, once students have met the necessary standards in basic skills, they must be allowed to substitute any areas of genuine academic interest (or merely potential interest) for mandatory foreign languages or mathematics, or any other traditional academic subject to which they have already been exposed sufficiently long to know they have no interest in. Dr. Murray explains further, that he can think of hundreds of students by name who eventually pursued vocational success and fulfillment precisely in the academic and quasi-academic areas that occupied their attention so much in high school that it contributed substantially to their failure to perform adequately in their assigned course material. The objective of LPMI is to implement the most sophisticated tools available for helping students tailor their elective academic choices and their future plans as early as students first become aware of their strongest likely interests.

The LPMI concept is to provide periodic interviews and diagnostic testing for students through to high school graduation, and into college if they choose.

Beginning in the middle school years, many students begin to exhibit specific interests, such as in the physical or biological sciences, literature, and foreign languages, and/or to exhibit specific talents and abilities, such as in public speaking, writing, or drawing maps. In addition to specific areas of interest, students also begin to exhibit certain innate talents and abilities that are substantially genetically determined. The LPMI program uses skilled social scientists and educators to help identify all of the most likely ways of applying students' natural talents to the widest range of conceivable future academic and vocational applications capable of being facilitated academically.

Furthermore, the genetic testing component is capable of identifying potential areas of conflict between academic interests and natural ability.

In 2006, researchers studying the genetic basis for predicting which Army Special Forces cadets were likely to successfully complete a physically and mentally grueling training program managed to develop a an accurate and reliable way of doing so by measuring secretion rates of several blood enzymes which is known to be genetically determined. Since then, those methods of predicting special forces suitability have been developed into genetic screening for equally identifiable factors determining myriad elements of behavioral preferences that LPMI has synthesized into a complex predictive matrix. The LPMI program combines the analyzed results of the student interviews, diagnostic testing, and genetic screening and applies formulae based on those parameters to an equally complex field of all possible academic avenues leading to future academic success and vocational direction that will likely maximize the life potential of students to achieve the most satisfying career and life possible.