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It is also critical to bear in mind that messages must be exchanged and delivered in a timely fashion. Sharing the facts that the entire world already knows is a surefire way of losing employees' trust. Stale information is of no use to the stakeholders and usually results in greater mistrust and friction. However for timely delivery of information, senior management or whoever is responsible for transferring information from one end to another must avail all forms of communication including:
Face-to-face meetings, Voicemail and email messaging, Brochures, pamphlets etc. Apart from time, another thing that must be kept in view is the content of messages or information delivered to employees. Messages must be clear and consistent at all times. Brown adds, "Make sure messages are clear, consistent and credible. While this may seem obvious, too often, communications with conflicting messages come from different departments,...
Clarity and credibility are essential." [1]
Internal communication thus occupies a pivotal position in the success of an organization in today's highly competitive corporate world. However it is widely believed that for the success of an internal communication strategy is not determined solely by principles on which it is based, the sincerity and dedication of the staff also plays an important role in making it successful.
References
Gordon, Gloria the state of internal communication - three views. (Panel Discussion) Publication: Communication World; Date: 03/01/1998;
Geddie, Tom B. Internal communication: a model for the future Publication: Communication World; Date: 01/01/1995;
David Brown in DEPTH: Business STRATEGIES: Internal communications should be of vital importance to any business the Business Review (Albany) - August 19, 2002
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