Business plan for ABC Tech-Nic personal locator devices

Tracking Company

EZ Tracker

Who We Are

In the fast growth market of Personal Locator Devices (PLDs), ABC Tech-Nic seeks to be a name of reckoning and sought of by the customers.

What We Sell

ABC Tech-Nic will be outsourcing the design and production process of the product to China initially. The software, however, will be developed in-house. The main feature will be its ability to work even in the absence of a mobile tower in the vicinity. Add to that the fact it can be fully customized at the user end; meaning, a very superior product, to the ones available in the market. The ones available in the market are solely meant for commercial purposes. Our product will have a larger range of applications.

Who We Sell To

While the basic market in our view is the commercial sector, transportation and as OEM (Original Equipment Manufacturers) suppliers to manufacturers, we see a much wider use for our product and are confident of making our presence felt in a much more wider segment. One emerging use of this product could be tracing of family members who either have been abducted or have lost their way. That is specifically true of the children (more prone to be abducted these days, 2100 missing cases reported daily) and the aged parents (suffering from memory loss and cognition, 4.5 million persons afflicted by Alzheimer, with at least 50% losing their way to home). The most conservative sales figure works out to a whopping 100,000 pieces within three years.

Company

Company Overview

ABC Tech-Nic is a start-up owned privately, operating out of Bolingbrook, IL, a suburb west of Chicago.

ABC Tech-Nic was formed to produce and market advanced devices to have wide ranging applications for personal use and also commercial applications like high value courier services and transportation industry and military applications.

The company aims to be a customer as well as an employee-oriented organization while engendering profitability by incorporating organic growth. The company aims to create an atmosphere of congeniality and co-operation among its ranks by involving its workers as a tightly bound family. Most emphasis will be laid on supplementing its marketing plans with stress on word of mouth marketing.

Company Ownership

Mr. A and Mr. B are the founders and joint owners of this enterprise, ABC Tech-Nic. We both are active investors and partners who will also help each other advice the legalities and financial aspects of global markets as we are actively considering going global with our product shortly.

Mission Statement

ABC Tech-Nic' aims to be the world leader in Personal Locator Devices. With that goal in sight, the product will have the best user interface, affordable, field-programmable and a handy size that will be easy to carry.

Keys to Success

This segment requires attention in the following key areas, which will lead to our success:

Quality of the product and its practical utility as well as efficacy.

Maintaining a qualitative edge over competitors by improving existing technology.

Marketing: marketing and advertising planning and implementation to ease sales by penetration for retail sales. The OEM supplies have to be firmed up for long-term arrangements.

Management: balancing costs and effects to maintain quality and organic growth, utmost care during the gestation period.

The summed up requirement demands adequate funding means at appropriate times, teaming agreements with resourceful players in the market, a marketing team of proven acumen, vigorous campaigning and advertisement schedules. Market feedback and intelligent use of technology will need to be incorporated to achieve these goals.

Goals and Objectives

ABC Tech-Nic places its focus on the 3 key business objectives

To be come the market leader in the nascent Personal Locator Device Segment.

To accrue net gains within 12 months of operations.

To develop auxiliary capabilities (training, programming and products) for generating revenues

Financial Goals and Objectives

Achieving sales figure of millions of dollars in the second year itself.

Raising and maintaining the profit margins by the end of the 3rd year.

Maintain a proper balance of inventory assets to achieve JIT (Just In Time) standard by the end of 3rd year.

Marketing Goals and Objectives

To make Personal Locator Devices synonymous with our company -- ABC Tech-Nic in the world -- through marketing efforts and with a qualitative and balanced growth in sales.

Start-Up Summary

Our initial plans include setting up the workplace, setting up the platforms for software designing, testing and implementation, test run and firming it up. Simultaneously we plan to firm up the marketing plans and giving them a test run. The start up costs that a typical emerging enterprise needs, like the legal, financial, monthly payments, budgeting for anticipated and contingency needs in future will be borne by us during this time. The test-run on PLD's will also be done during the duration. These initial investments will be met by the owners.

The first year will be crucial for us as long as finances are concerned necessitating the need for heavy investing to cover us in the start-up year. That need will be, over and above, the cash generated through sales of PLD's.

There will be a need for a test bench and set up for the testing and research processes for a year at least and towards the same we plan to have leased premises. The bare minimum cost will be used in this pre-production period. The works and offices that we will then seek, emerging out of needs of staffing and other exigencies, will be sought to meet the absolute demands.

The very basic minimum facilities, devices and equipment that we will need are: the development equipment needed for testing the product- the electronic base and software; furniture to set up at least three platforms equipped for work; office automation machines (a couple of laptops, Personal Computers from Dell, a color printer-cum-scanner, a high MP camera GPS systems including GPS mobiles and a reliable, stable internet broadband connection.

The cash needs will include all incidental charges that accrue on monthly basis for import and transportation of the devise from China, as well as, the fees paid to lawyers and financial devices, conveyance (leased vehicles).

Products and Services

Products

ABC Tech-Nic will initially import (but later on develops) markets and sells miniaturized, affordable, electronic, remotely accessible Personal Locator Devices using stand-alone GPS/GSM technology, which does not rely on cell phone towers to send and receive data. The remote Personal Locator Device system incorporates a small field-programmable stand-alone gadget fitted with GPS/GPM capabilities, capable of being activated remotely (it can actually be activated from any corner of the earth) to locate the wearer's position in real-time, speed and orientation of travel, in a 3 meter radii zone. It promises to be the best available device to aid search operations in contemporary market.

This device can be used to help family considerations in locating lost persons and pets. It can be of immense help in commercial as well as military, political and other sectors.

Phase 1 Personal Tracking Device (PTD) will initially depend on the mobile towers' prevalence to offer lower initial costs and an accuracy of a location precision radius of 9 meters.

Phase 2 PTD will no longer depend on the towers. It may add to the operational costs marginally but will have much wider use in locations that are remote and bereft of mobile access. In places like forests, devoid of human inhabitation, the high seas, and the like, it will make use of the GPS mapping technology. Such locators are exclusively available only in military operations. All such activities where people are remotely placed away from the reach of mobile towers, these will be a useful locator device. Customers will be presented this device by the fall of 2015.

Services

As ABC Tech-Nic grows, we will be defining and developing additional revenue channels for our company. We plan to deliver seminars, train people, impart software development training, and other marketing-oriented activities for updating our own resellers and channel partners.

Target Market

Market Overview

This market segment has come into being only recently. The first appearance of this device was seen in the seventies limited for military applications. Technological advancements and accompanied cost reductions have made it viable to be used commercially, and now, even for personal use.

Based on the reliable estimates figured out by the marketing research firm, ovum, we aim to tap the $22billion market (by 2015). There are, at present five key market segments that we identify: OEM's, personal, commercial, specific business applications, and political application areas.

Economic, Political and Legal Analysis of the Two Trading Countries

Economic system of both countries:

The First Trading Country: China

In the recent past, China has achieved remarkable economic growth, and it is today the envy of many nations. Sample the following facts: Whereas the U.S.A. has a population of slightly more than 300 million people, China on the other hand has 1.3 billion people; and its landmass is less than that of the U.S. Despite once being regarded as a closed-door economy, China is currently edging slowly but carefully towards a more open-market type of economy. It is now one of the key players in a global economy providing the largest market for consumer goods while supplying a huge chunk of manufactured products. This is why it is now the biggest energy consumer as well (Welch and Gerry 51).

In the last decade alone, the need for security and surveillance equipment has tremendously grown, and it is estimated that in the next five years both production and growth will more than treble because for so many years now China has experienced huge shortfalls in communication apparatus. One thing that the fast pace of economic growth has done is to create need for a modern communication infrastructure in place of an old and outdated system that faces the challenge of lack of enough resources to develop. To deal with this limitation the government has initiated a richly-financed attempt to upgrade its communication and information infrastructure. This is the reason why China is emerging as one of the leading consumers of communication technology worldwide. A vital objective of the modernization process is to acquire advanced equipment for telecommunication from other industrialized countries. This is premised on the fact that the technological revolution will spur further growth and give China a chance to frog leap its economy by vastly improving potentials in the telecommunication industry (Walton para10).

It is predicted that over the next decade, China will create the biggest and most remarkable market opportunity for the Homeland Security (HLS) and Public Safety industries. According to a new report by Homeland Security Research Corp.'s, about China's Homeland Security & Public Safety Market - 2013-2020, the demand for security products and services will exceed that of the U.S.A., making China the biggest consumer in the world (China Homeland Security & Public Safety Market - 2013-2020 para1). Analysts in Wall Street now keep track of the growth of security companies contracted by Chinese government to supply police stations with 24-hour video coverage from cybercafes. Funds from the U.S.A. has enabled the development of advanced video cameras and software for face-recognition or behavior recognition specifically designed to identify issues such as the beginning of street protests so that the police can be alerted in real-time (Bradsher, para4).

The Second Trading Country: USA

The U.S. economy on the other hand is seen as a mixed economic system characterized by market forces based on individual decision-making, where the government acts as an overseer but play's a minimal but vital role in the system (Welch and Gerry 51). In both the private and public sectors, use of real-time video surveillance systems is one of the most reliable means of addressing security problems. A quick look around the world indicates that video surveillance is growing in popularity and importance. It is believed that presently there is one video camera to every 12 people in the U.S., and it is projected the number will reduce to 7 people for every camera in 2013 (Motorolla, 1).

The U.S. government is open to external investment with the capacity to develop and maintain an internal/domestic security capability by developing trusted and long-term customer relationship with various players in this field. For example, BEA Systems which is a global aerospace, defense and security organization which has the capacity to provide a wide scope of services for air, naval and land forces besides advanced electronics for information and security technology; and other auxiliary services, is having a wide geographical reach with businesses in four major markets around the globe i.e. The U.K., the U.S., Australia and Saudi Arabia (BAE Systems at a glance para1 & 2).

Governmental structure and stability and how the government regulates trade and private business:

The First Trading Country: China

Amongst the freest economies in the world, according to the 2014 index, China is ranked 137th with a freedom score of 52.5. Government subsidies, control and the prevalence of enterprises owned by the state continue to interfere with the economy. The government has a policy of tight control over the financial sector as a guarantee for managing the other sector of the economy. Even so, there is a ray of hope that matters will improve and economic reforms will be instituted by the new administration of Communist Party General Secretary Xi Jinping, even though there is no hope for any meaningful reforms.

The liberalization of certain aspects of the economy in China begun sometimes in the 70s and early 90s and this led to the achievement of an impressive growth in GDP probably due to the general integration of the world's financial and trading systems. The magnitude of its manufacturing and industrial sector now compare to that of the U.S., though in other key areas she still lags behind. Her overall rapid growth has no doubt been boosted by enough freedom of trade though this is still hampered by lack of political goodwill to drastically restructure the economy because the economic system still over depends on public investment. The communist party's authoritarian grip on the entire economic system interferes with the rule of law while institutionalized cronyism is felt almost everywhere (2014 Index of Economic Freedom: Chinapara 1-7).

The Second Trading Country: USA

America is proud of its free trade system as an exemplary model for other countries to follow. Her economic prosperity apparently justifies the notion that economies that operate well are those where the government doesn't interfere. In this case, government has given both individuals and business the freedom to succeed or fail in an open, competitive and meritorious market system. However, even in the U.S., issues relating to government legislation are way far from being solved. In recent times, stiff regulations have been imposed in some areaswhile in others it has been relaxed. Actually one of the most persistent rallying calls of the recent American economic history and policy has been an endless debate about how extensively and when government intervention in private business affairs is called for. This view holds that the government legislates while laws only interfere with the obvious benefits of a working market economy. Interestingly, the term free market suggests that the economy can survive despite government and even prosper more when left on its own. This view is, however, far from true. Realistically there is no way a free market economy can exist independently from government because every economy is a result of government laws and regulations (Amy para1).

Laws and/or governmental agencies that affect that affect the product/service:

The First Trading Country: China

In China it is illegal for foreigners to store geo-location coordinates. Although now most Chinese drive vehicles fitted with GPS functionalities, those who have a more advanced system than the government permits are likely to face the wrath of the law (Edwards Para1 & 5).It is almost impossible for foreigners to operate GPS systems in China due to the sensitive nature of the administration because it is believes that high-precision maps are a security risk as they can lead to equally high-precision attack by external forces. One safeguard the government of China has put in place is mandatory licensing of digital maps which are held under tight control by the Beijing administration. For instance, government has made sure that Google Maps is officially removed from the GPS coordinates by 50-500m (If You're a Foreigner Using GPS in China, You Could Be a Spy para12). The government began revamping its attempts to enforce the laws against illegal mapping and other obnoxiously arbitrary and assumed violations of state secrets (If You're a Foreigner Using GPS in China, You Could Be a Spypara 1-10).

The Second Trading Country: USA

It is completely acceptable in law to install a GPS device on any asset or vehicle a person owns. However, a bit of caution is called for before you can install or use a GPS tracking system on another person's property or automobile because there might be hidden federal and state laws that forbid this. Some states have solved this by imposing statutory regulations that spell criminal or civil penalties for improper or illegal use of such devices (Smith 7). Of interest is the fact that there is no definite law regulating the use of GPS tracking systems by private citizens, the police or governmental agencies. Some state and federal legislation and the Fourth Amendment allow U.S. residents to have some leeway about their perception and interpretation of what constitutes their right to privacy which includes limitations on seizure and search policies. But nothing in the constitution particularly deals with GPS tracking technology and systems and other types of electronic surveillance (GPS Tracking Laws Explained para5).

Geographic and demographic information

The U.S. economy has usually been observed to be a mixed economic system that is characterized by various market forces on the basis of individual decision making. The role of an overseer is played by the government here however, this is role is quite minimal but very important (Welch and Gerry 51). In the public as well as the private sector real-time video surveillance is the most common and reliable way of keeping a check on the security problems. It was expected that by the year 2013 there will be 1 camera for every 7 people in the U.S. (Motorolla, 1).

When it comes to the internal/domestic security of U.S., the government has a very open and friendly attitude towards conducting business with the external parties and to build long-term business relationships. America has a free trade system that it is very proud of. The economic prosperity of U.S. is a prove that the economies where there is no government interference operate a lot better than those that have the government interference. However, there are still numerous legislative issues in U.S. that are long from being solved. It is interesting to note here that according to the term free market, survival of the economies is possible without the government. However, this is a long way from being true as in reality there isn't any free market economy because no economy can exist without the regulations and laws of government (Amy para1).

Anyone can put a GPS device on their property or vehicle. However, one has to be careful about the laws and regulations if you are planning on putting a GPS device on someone else's vehicle as it might be forbidden by law. In a few states this issue has been resolved by making it illegal for the people to use these devices improperly (Smith 7). However, there isn't anything particularly mentioned in the constitution regarding the GPS tracking technology and various other kinds of electronic surveillance (GPS Tracking Laws Explained para5).

In the light of the above mentioned information it can be concluded that even though it is believed that in U.S. there isn't a culture of the U.S. government interfering with its economy however, it is not possible for the economy of a country to operate without the laws and regulations imposed by its government. Geographic and demographic information is monitored very regularly in States. Other surveillance activities are also carried out across the board. These surveillance activities are mostly carried out with the help of the real-time video surveillance. Other tracking devices such as GPS are vastly used in the country and have provided businesses with a number of advantages to prosper however, these devices are often misused as well and there aren't any proper laws present in the constitution to stop the misuse of these devices. So while the potential market and culture in the U.S. is open for this innovative technology, steps need to be taken to regulate this niche.

Market Segmentation in the U.S.

The gadgets that are presently doing business have been ignorant of the specific requirements of the individual segments described by our research. While recognizing the difficulty involved in gauging and attending to individual sectors we will incorporate the flexibility in our product and allow use for by the customer to suit those purposes. The main ingredient driving this factor will be the software involved. Our intent for each sector is explained in the following paragraphs.

Family Consumers: the main consideration in a family is the two age groups of children and adolescents at one end and the very old and Alzheimer afflicted old age members of the family. The criminal records point to an increased possibility of killing within abduction of a child. Location, travelling speed and reaching out of bound areas can find a reflection in the home device and appropriate actions can then follow. The policing authorities will gain an advantage if they are supplied with the information about the whereabouts. This becomes increasingly important given the fact that over 875,000 are lost each year and many are subsequently killed. In the case of the aged, PTD could act as a health-monitoring device. It may be programmed to send out vital signs and diagnostic and treatment arrangements could be worked out even as help reaches the client. The device can also contain automated numbers to authorities that are responsible for rescue actions.

Channel Sales to Original Equipment Manufacturers (OEM's): the global market is witnessing a proliferation of mobile phones and such devices. Each player seeks to outdo competition by adding value to its products. Secondly, many standalone systems are available in the commercial transportation and courier services sector. The Locator Devices that the ABC Tech-Nic wishes to market will aim to provide the manufacturers of these existing products by being easily add-on units. The home device of the PLD could be any of the wireless devices already in use. We are actively considering being a part of the Mobile phone and allied products' segment within three years.

Organizations: PLD will strive to be an integral part of the transportation and courier segment. All the elements of this sector, like the conveyance, the consignment, personnel involved at both ends of the service (the dispatcher and the recipient) will be traceable with this device. Logistics is sure to benefit greatly from use of this device. Its acceptance is largely assured. The operating feature that we are aiming at is an initial capital cost and low, negligible, recurring, or operational expenses. The client will have excellent ROI exchange.

Our own research has pointed out mounting phone call bills to track and locate consignment and personnel with their vehicles.

The main consideration on discovering a lost child for the mother is the time to reach help. The present devices require the parent to be physically present in front of the PDA to actuate the tracing process. This results in loss of valuable initial minutes. Our devices could be triggered through any communication instrument such as the now most commonly used mobile phone. The ensuing rescue and locating actions will be much faster and efficient as a result.

The Military: in its quest to make efficient searches and rescue missing persons, the Department of defense is on the lookout for devices and innovations that would replace its costly and complex systems that are both time consuming in analyzing data and are also at the best, probabilistic in nature. The rescue teams get only an approximate location of the lost person, and have to dispatch costly machines for confirmation. With over 40,000 calls being made annually this proves to be a rather costly exercise and what is more frustrating, many times fruitless.SAR, (Search And Rescue) teams and authorities and an advisor to the U.S. Navy have taken an active interest in a couple of our prototypes demonstrated already.

Service Business Analysis

We are entering into a market that is poised for voluminous growth within a short span of three years. Products like itrack, Wherify and ulocate, and Lojack for the auto sector are the main players in this product segment and are the peers. ABC Tech-Nic PLDs are easily concealed because of miniaturization, less costly, remarkably programmable for specific needs, and more easy to use than our rivals' items.

ABC Tech-Nic will keep on leading industry investigation to stay present on the features and elements of this new and developing engineering (and rising target markets) which, while in its outset, is ready to experience imposing development. This center will help administration create understanding and devise feasible business and advertising procedures to guarantee future achievement and abstain from settling on choices focused around biased presumptions and myopic visions, while keeping on developing cutting edge innovations to maintain the pioneering status intact for times to come.

Competition and Buying Patterns

Studies have shown that in the Personal Locator Industry, customers are looking for the best item at the most reduced conceivable price; diverse business portions will put distinctive stresses on usability vs. dependability or expense, contingent upon their needs and plan. We won't need to produce altogether different products for each segment. The key will be programmable devices.

Strategy and Implementation

Strategy Overview

Create an identity of our own:

Our product is very different and advanced than those that the competition offers, as our PTD item is more capable, is simpler to utilize, is can be easily concealed and will work with majority of the contemporary cell phones. We will need to secure our items as economical, valuable solution to the problem that we target.

Construct a relationship-arranged business:

Our most vital sector will be the partners and channel affiliates. We will look at them as partners in profit and give due respect and consideration to their profits and accruals. The product itself will be of immense use in this exercise as it would be very easy to operate and very reliable as it would be used in a sensitive area of operation.

Concentrate on target markets:

The main thrust markets that we aim to penetrate will be through our affiliations with established players in the mobile market and gadgets. We would want to expand our market base at the same time ensuring earnings and keeping our bottom line safe and secure. As new entrants, we face all the risks of a newcomer and will take adequate care to thwart the designs of the competitors. We will need to expand our penetrations far and wide quickly and in doing so keep a check on the logistics.

Satisfy the guarantee.

We are aware of the fact that we have to innovate and keep updating ourselves and project the same in our product. At the same time, we also endeavor to provide after sales and maintenance services.

Market Entry Strategy

We aim to be affiliates to the already established manufacturers of cell phone. The OEM supplies that we are targeting at present exceed eight million units globally. That is the most conservative estimate arrived at by calculating a tenth of the potential market. The main advantage of our product would be that it would not need a mobile tower in the vicinity to be useful. Devices of this kind in the market are handicapped by this one major requirement. We also look to target social organizations like The National Center for Missing and Exploited Children, The National Alzheimer's Association, Amber Alert Network, and so on. We would aggressively work to identify all associated associations linked to such activities globally.

This segment of OEM "s is all the more lucrative as it offers more commercial advantages than direct sales. The phone and devices' manufacturers themselves would meet the logistic overheads of the product. Additionally, they would also advertise our product, even if obliquely. We are confident that the advantage that they gain by offering an add-on service will bring them to our product. Positioning ourselves as reliable technology providers will become that much easier in the long run. This sector will help us create a name in the global marketplace.

We will likewise be looking for entrance into the auto business sector to rival Lojack. Our framework is more successful compared to Lojack framework, and having lower value point, we are sure we will have the capacity to collaborate with the car producers. The ABC framework will permit them to present a more proficient item to their clients, while expanding their overall revenues for this kind of engineering.

The Business Market is harder to gauge. ABC Tech-Nic' items will profit any business that relies upon information of the exact location of their items, administrations, vehicles, important bundles or outside faculty are on an ongoing premise. The basic premises accomplishments in this fragment are:

A moderate, one-time cost for every unit for the business, rather than our rivals' higher-estimated units with continuous charges during operation.

Another significant feature is it eases of use without expert interference and training.

The users will be able to customize and program the device to suit individual need.

Marketing Strategy Plan

Pricing Policy

ABC Tech-Nic Competitive Advantage over our competitors

Our main weapon against the competition will be our unique product itself. We will further our position by innovative marketing exercises and marketing strategies.

PLD's that ABC Tech-Nic presents to the market with be a small concealable device (2x2x3/8 in inches). It will be field programmable in addition to be capable of being customized easily at the user end. Another feature of distinction is that the user will be able to access it remotely. The operating technology will be the pervasive GPS in the near future that all cell phones will be incorporating in their hand sets (this not a widely known development in the offing). This gives us a much-desired leap ahead of our competition.

We are actively pursuing strategic alliance with OEM's in the PDA sector cell phones, who happen to be our affiliates and clients, which is more than being our customers. We aim to thwart competition by forming long-term alliance with established market players. Our product of distinguished quality and efficient use coupled by meaningful, loyal partnerships with our channel partners in sales will become a formidable force to contend with. We aim to garner customer loyalty and confidence in our product through a dominant presence over a period of time.

Competitors of ABC Tech-Nic's Disadvantages

While ABC Tech-Nic places itself against other products and competitors that market similar products and services, ours is a class apart.

Effectiveness:

The size of the gadgets used by competitors is obvious on the person and loses immediate advantage.

These devices act independently of another device and cannot locate the base unit if both units are in motion. These are not empowered for diagnostic purposes. They cannot relay data about vital signs of health.

Activation of the unit requires physical proximity.

Import, transportation markups and markdowns costs of our product

A leading developer and marketer of surveillance training technology in China, Shenzhen Corporation has one of the most remarkable products for tracking items (Company Profile para1). Similarly, a unit from a company called Guangzhou Topten Electronics Factory costs between $30 and $80 inclusive of the loading, shipment and transportation fee to the destination port. The port in question is Guangzhou (Vehicle GPS Tracker Manufacturer para1). The buyer in this case only offsets the cost of insurance, unloading, ocean freight and transportation from the port where goods arrive to the actual destination. A twenty foot trailer container is adequate for the importation of these EZTracker systems. If the devices were to be shipped to say San Francisco in the U.S.A., it is estimated that this would cost somewhere between $2,560-$2,820 (Gronkvist para3).

Imports from China have a strict price which is harder to reduce. Shipping costs might go down but not the price of the actual product. But in case of price reduction there is always a corresponding drop in the quality of the product. This, however, cannot happen to the cost of shipment. So the cheapest way to import is to order for a whole container load (Gronkvist para6).After considering the cost of transportation the resulting unit price should be somewhere around $60-$65. Many international shipping lines like Maersk and MSC or China Shipping provide online tracking of cargo movement. This implies that one can track and determine the location and the ETA (estimated time of arrival) of a container shipment from China. One, however, needs to know the shipping line transporting the container in order to track its movement. Other things to mark are the documentation of the cargo, the booking number and the container number. Not all these are necessary because any of them is usually satisfactory for the purpose of tracking. These are found on the Bill of Lading (Gronkvist para11&13).

Introductory Price of our PLDs:

Considering the costs of importing and transportation; plus the costs of software development for customizing the product, we have developed the following strategy:

The initial cost of one unit is about $250.

Monthly usage charges apply with these units; 20 cents per day.

Our systems use "unassisted" GPS/GSM technology. The competitors' gadgets cannot work outside the reach of towers. Our competitors' products do not operate in areas having at least three cellular towers (needed for triangulation). Our system uses military range RF waves, which connect to the satellite enabled GPS network directly. Hence, for our system to work the terrain is no constraint.

Promotional program

Our main aim will be to position ourselves in the different market sectors. Each segment will be treated according to its specific elements and requirements.

Family Consumers

It is a known fact that kidnappings of youngsters is rising at an alarming rate of late. The aged afflicted by brain syndromes like Alzheimer's is also on the ascent. However proper attention is not accorded to devising a remedy to provide relief. The ABC Tech-Nic' PLD's aim to tap this market by providing a service at the very nominal cost of 20 pennies per day. The cost of our product will be only $250 for the end-user.

We aim to catch the attention of this segment through a high impact campaign in the initial months of 2015.

A mock kidnap enactment with full cooperation of the police authorities is planned. We will demonstrate the ease of use of this device by requesting the help of police personnel who will act as abductors. Another officer will then be alerted to trace the whereabouts of the abducted child. The device will be pressed into action and the rescuing officer will demonstrate the ease with which he can help if the right information is available quickly after the incident. We see this effective way of communicating the importance of our product, its ease of use as also its use to save lives.

We aim to telecast this enactment live across the nation. We will seek the services of a reputed channel operator with nationwide presence. We are confident that this scenario will be well received by many other broadcasters and we will get the advantage of humanitarian angle that is under serious consideration in the present times. We are hoping that the impact that this dramatization will make our product sought after in huge sections of the society immediately.

We also make our presence felt by other market segments by this impact making publicity event.

The main shows that we aim to use as a platform for airing this dramatization will be the those that are most popularly watched by families jointly, for example, the Oprah Winfrey Show, 60 Minutes, Regis and Kelly. We would be following up with shows along these lines to further position our market presence.

Once we have established our product as a viable protective device for the children and the aged members of the family, we will use the conventional marketing media like TV, radio and the media to further drive home the point. This marketing will have aggressive overtones.

Channel Market to OEMs

For the OEM segment of our product, we will be making efforts to make the deals most profitable for both of us. While the affiliates will gain by additional accruals for their business by displaying our product as an add-on to their own devices, they will have the benefit of recurring monthly accruals, too. Our product will also have the additional facility of family security at economic pricing and the phone sellers and devices manufacturers will definitely gain monetarily.

On the other hand, we will gain by leveraging their promotional activities. The personnel who are at their dispense would also be helpful to publicize our PLD's. We will ensure that the affiliation will bring advantages in many forms to position ABC Tech-Nic as a service provider that is both reliable as well as economical. We anticipate that we will gain national mileage through this association. By getting our product, range incorporated into their handouts and printed literature we will be assured of reaching almost every house in the nation.

We will also participate in show and exhibitions that are relevant to our category of product. Fairs, trade shows, and the like are assured platforms for making a presence in the market and we will take part to exhibit our innovation in the shows in our vicinity and gradually expand our horizons on the national scale. In the beginning, we want to take care of all the operation personally and gain insightful experience. After gaining the insight of the details of the whole exercise, we will create a trained staff to take care of the operations and the senior executives will do the supervision from the base office.

Military and Political Markets

Our military and political markets will require a somewhat distinctive and more individual approach through particular connections we have created with people inside these business sector portions. We feel these businesses are worth seeking after forcefully. We are at present in dialog with an expert to the U.S. War fleet, who is of the opinion that military is searching for a gadget, for example, the ABC Tech-Nic' Personal Locator Device(s), keeping in mind the end goal to equip their servicemen with more reliable gadgets.

Sales Strategy

The use of ABC Tech-Nic' PLDs will have to be emphasized forcefully in the family sector of our market. Excluding its use in commercial conveyance, parcel, or goods tracing, we offer a "life-saving locator item," not a mapping device that transfers GPS/GSM area information. Once our gadget has been demonstrated as a viable solution in a genuine circumstance, we know for sure that media sources will show interest to use our device as a life-saving equipment owing to it being a story of human safety and interest. We intend to make widespread use of marketing media in the written form subsequently. The stage-managed kidnapping enactment will be our main advertisement thrust for family sector of our product

We need to offer users maintenance and after sales services. The ABC Tech-Nic' Personal Locator Device(s) remote unit, while simple to program and put to use, will be more appreciated as we plan to offer maintenance at nominal fees by the bigger customers, for example, our channel partners, affiliates and major manufacturing firms. Simplicity of the product will further ease its use and will generate a faster market uptake thus enabling better Return on Investments (ROIs) for both the stakeholders as well as the corporate.

The projected sales have depicted the initial estimates. We anticipate that deals will increment very fast as the ABC Tech-Nic' Personal Locator Device(s) exhibit its usefulness and importance, and is generally welcomed in our defined markets. Once our device helps to save a life, we will make most of the incident by marketing it aggressively in the media, at which point, we believe all boundaries into the buyer markets will be subside, while opening up domains and markets we might not have anticipated as essential markets.

Web Plan Summary

The ABC Tech-Nic' site will act as our virtual market representative and full description of company working and products. Additionally its presentation will also be available online for business-to-business promoting and partner/stakeholder relations. It will highlight our items and administrations, and additionally facilitating an arrangement of all current and past genuine testimonials. The site needs to be easy to explore, yet decently composed and adaptable, to suit changes in our online needs.

ABC Tech-Nic is committed to helping find the individuals who are lost, and will endeavor to add connections to all organizations that dedicate service to the same objective. To demonstrate our care and genuine will, while emphasizing to take note of our items' potential, we will add flag connections to organizations, for example, The National Center for Missing and Exploited Children (NCMEC), AMBER Alert, Child Search and other national bodies for missing kids' projects. We will likewise have a connection to the National Alzheimer's Association.

The way to the effective web presence is a well-planned front end that will not only ease navigation, but also provide information with minimum clicks. It will be equipped with a back end for recording leads, preparing online requests and data solicitations, offering online working manuals and running ABC Tech-Nic web advertising project for OEM partners.

Development Requirements

The ABC Tech-Nic' starting site will be made with minimal and specific resources; an adroit designer will have the site and give the specific back end.

The pages will contain detail structure of the organization, the product the deals and negotiations page, the plans ahead, the upcoming events and marketing plans. As the website takes off further advanced features, for instance, latest devices, additions to devices, components and programming updates, help sections; flyers and downloadable reviewing reports will be added. In the future, the need for remote tracking and monitoring operations in far off places may become important to us and these too need to be incorporated.