Postmaster's market entry strategy and SWOT analysis for Japan

Preliminary Marketing Plan

Strengths

• Flexibility - Postmasters is small, flexible, and nimble with the ability to customize their services to meet the specific customer demand and create personalized service.

• Technology driven -- Postmaster technological foundation allows it to automate many of the business processes related to operations. This keeps the administration and overhead costs low while also positioning company for significant growth potential.

Weaknesses

• Knowledge of the Local Transportation System -- the transportation system in Japan is complex and can be difficult to learn for foreign employees.

• Cultural Understanding -- the Japanese market represents a unique mix of social and cultural factors that can be difficult to accommodate for individuals that are not accustomed to them. Language barriers may also provide significant obstacles in communication.

iv. Threats

• Platform Compatibility -- Japan is one of the world's biggest technology providers and 25% of the world's high-tech products are made in Japan; the society also represents a technology powerhouse that has been an early adopter of many innovations such as mobile payments and electronic money as well as other smartphone-based technologies (Gerstner, 2015). With such advanced systems already in place, compatibility of technology platforms could present many issues.

• Communication and Marketing -- While the language barrier will provide obvious obstacles, other communication and marketing issues may also present themselves such as in regards to developing a marketing communications strategy that is compatible with the heavy reliance on smartphone usage and location-based advertising, or even working with local marketing firms.