Internet Replacing Salespeople Internet Will Term Paper

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Another aspect of this is that for the more complex the product or service being sold, especially in a business-to-business (B2B) environment, the greater the need for a solution selling strategy. Underscoring these differences is the need however to either have post-sales automated serve that anticipates and quickly responds to customers' needs, or having a personal contact to assist with any specific problems or concerns. The bottom line is that the Internet will never completely replace salespeople because in the end, buying is more about trust than it is about a transaction. Customers will buy online when they trust both the...

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Relationships, trust, credibility and transparency are critical at the high end of any market for a product or service, and that cannot be duplicated online, hence the need for a salesperson to create, maintain and grow partnerships with customers.

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References

Columbus (2001) - Defining Your Direction in Guided Selling. AMR Research Report. Boston, MA. October, 2001. Retrieved from the Internet on July 31, 2007:

http://www.lwcresearch.com/filesfordownloads/DefiningYourDirectioninGuidedSellin.pdf


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