EbonyLife TV's expansion into community radio and digital platforms

Investor Document for EbonyLife TV

Set up a Radio Station

Set up a channel on Startimes

Set up a channel on GO-TV: http://nigeria.gotvafrica.com/Home /

Set up a channel on DTT

The Create Africa Project

Film & TV Creative Academy

Set up a Teleshopping Channel: Like QVC or HSN for Africa

Growing our video on demand platform

Continual investment in quality programming

Stay on DStv channel 165

Set up a Radio Station

EbonyLife TV will have their own small power FM Radio Station. This will be a step forward in this direction. The government will invite applications for grant of licenses to well-founded educational organizations / establishments as well as Universities, Establishments of Technology Administration and Domestic Schools for setting up Community Radio Stations. Guidelines distributed by the Government on this facility will be occupied. The knowledge of the arrangement is to allow these establishments to offer radio coverage on their campus and to aid the cause of the community by connecting associates of the community. EbonyLife TV on the radio stations will go a long way in reaching out to the community that will have programmed content that will be of attention to the local audience.

EbonyLife TV will seize this opportunity and plan to set up their Radio Stations and employ for grant of license. Africa offers its services for providing a turnkey answer right from the early phases of planning, frequency distribution and other supervisory clearances to the conclusion of the project as well as training of personnel who shall be operating and functioning the facility. The basic requirement of an EbonyLife TV Community Radio Station would be for a universal studio which will be acoustically handled. The equipment complement for the station will have to meet the requirements of editing, recording, and storage in the digital and analog domains, besides meeting all the requirements that are needed for an 'On-Air Studio. Also, the playback and recording and playback facilities will center around a hard disk-based system assisted by compact disc and cassette players, etc.

Ebony Life TV will include a voice over booth along with the On-Air Cum Production Studio. The voice over booth will be acoustically treated and designed to bring out original sounds for those that will be listening to the channel. Ebony Life TV will have a room which will be suitable to accommodate four contributors and the proceedings from there can either be chronicled or put live on the air via the 'On-Air Studio'. The establishment is available for the subscribers to listen to the programs on high-quality headphones. Ebony Life TV on the radio will be used extensively as an educational medium for Africa. It will support educational programs in a wide range of subject areas and many African nations.

Ebony Life TV will market it as education radio. Educational radio will be employed within a wide variety of instructional design contexts for African listeners. In some circumstances, it is supported by the use of published materials, by local conversation groups, and by regional study centers. It is occasionally calculated to permit and inspire listener reaction and remark. Certainly, in some cases, there will be provision for the audience to raise questions and to obtain feedback.

For example, there will be a project for teaching mathematics by radio to school children in primary grades in Nigeria. Ebony Life TV will use this platform for students and guide them through radio lessons which will help them achieve higher scores in the final evaluation than those who are taught through regular, head-on, schoolroom instruction. Ebony Life TV hypothesizes that radio lessons will be particularly useful in raising the level of knowledge of those who knew least, which in this case will be the rural students.

Set up a channel on DTT

Ebony Life TV was setting up a channel on DTT has many benefits. Ebony Life TV benefits ascending from digital switchover will be widely recognized, happen comparatively rapidly and are chiefly driven by increases in quality and programming. There are likewise wider welfares to society of introducing digital TV including the potential to use digital broadcasting to thin the digital divide, attain unserved areas, and to offer e-government and other digital facilities. The prices for the transition to digital distribution are considerable, and most of these happen at the early stages of digital switchover, predominantly throughout DTT rollout and even though transmissions are broadcast. So even though African customers will see immediate benefits, those for the broadcasting business will take longer to accumulate.

African consumers can likewise face extraordinary costs to make the transition to digital, particularly those in lower income groups or similar conditions. Funding for Ebony Life TV will require adoption within these groups, and a crucial role of government is to make confident that the finances and organization of the transition to digital distribution are well thought out and applied with appropriate supremacy. The move to digital broadcasting for Ebony Life TV is a complicated and potentially lengthy procedure, which openly involves many shareholders. These consist of government, policy makers, regulators, African broadcasters and African consumers. It also interrupts on numerous other industry players, for example, content providers, service providers, network operators, equipment vendors and receiver producers.

The transition from analog to digital terrestrial TV for Ebony Life TV can be measured a natural evolution for the broadcasting business. Even though the acceptance of digital propagation has been led by cable, satellite and to some extent IPTV, it is the changeover of the terrestrial broadcast platform that debatably brings most benefits to civilization. This applies in particular to African nations where the scope of the earth's platform is vast and terrestrial TV is the fundamental mode of TV reaction for most African homes.

Interactive applications for Ebony Life TV will evolve sufficiently to make available an effective low-cost method for transporting government and other public services to individuals who do not have a broadband admission. Even though the growth of such services on digital television has not been an importance for Governments so far, the widespread exposure of over-the-air digital distribution can open the way for excellent use of these services as larger amounts of families move to digital television and users turn out to be more acquainted with digital collaborating services. Another significant advantage of DTT is the competence to assimilate into receivers. Nigeria is among the countries which have adopted this type of system.

The migration to digital broadcasting delivers for Ebony Life TV has many numerous benefits. On the other hand, there are also considerable costs and most of these happen at the early phases of the digital switchover, predominantly throughout the DTT rollout and simulcast stages. The prices of digital switchover do not just fall on a single party; rather each shareholder (broadcast industry, customers, regulators and government) will face a unique set of expenses for Ebony Life TV.

The Create Africa Project

Create Africa consists of exhibitions, conference, demonstrations, entertainment and media briefings. The exhibits will be open to the public for the duration of the event, alongside the conference and other daily activities that are accessible to registered delegates only. On the final day, students and others under-25 will enjoy their parallel activities. The Create Africa Project will produce a social innovation incubator for young businesspersons in Africa as well. Based in Nigeria, the incubator will have a physical place with entry to internet and computers, in addition to cross-pollination of training and ideas, with metrics and results-founded study of the associates. The venture will grow a maintainable financial model by charging an uncertain fee to members, giving young businesspersons on college university grounds in Nigeria and beyond a well-equipped place to take-off their socially-responsible determinations. For example, Bernard is a motivating young Ghanaian, who originated his own business, nonetheless learned from this experience how incredible the resources and environments are for businesspersons across Africa.

The Global Africa Project reviews the rich pool of new talent developing from the African continent and all over the world. By means of furniture, construction, clothes, fashion, costume jewelry, ceramics, and basketry, in addition to selective examples of taking pictures, painting, sculpture, and installation work, the display aggressively challenges conventional ideas of a remarkable African artistic and identity, and reproduces the incorporation of African art and design deprived of making the usual differences among "professional" and "craftsperson."

The Global Africa Project in conjunction with Ebony Life TV charts vital new territory in the field by vigorously looking beyond boundaries of traditional art historical groupings, as well as medium, geography, and creative genre. By numerous measures, this display is completely unparalleled, and it is a landmark moment in African history. As a museum that has long confronted the hierarchies splitting art, craft, and design, Ebony Life TV, and the Global Africa Project are pleased to make known to these new explorations of modern African art and aesthetics.

To display numerous dimensions of the work of African artists and artisans International, The Global Africa Project is prepared around more than a few thematic ideas. These consist of the occurrence of intersecting cultures and cultural combination; the marking and co-choosing of influential positions; how design and art are encouraged in the worldwide marketplace and the worldwide creative scene; the use of local materials; and the influence of art-making on the monetary and social disorder of local groups. Additionally, to imparting a broad framework for the display's organization, these themes will inspire audiences to separate how international African performers grapple with the commodification of art creation and the significance and worth of art in society -- a progressively important issue for nations in a rapidly changing extensive background.

Mission:

To drive worldwide recognition, gratitude, and asset in African Film, Fashion, Food,

Art and Music.

Main objectives:

Recognize environmental and business restraints to the development and growth of target creative subdivisions

Improve plans, strategies and opportunities for determining identified growth constraints

Create, build and nurture local and global relationships and businesses across the value chain for each target sector for the determinations of resolving growth restraints

Create platform for engagement, knowledge sharing, trade, and investment for target creative sectors

Use and organize up-to-date technologies for driving engagement with the whole possibility of activities of Create Africa

Film & TV Creative Academy

There is a need for capacity building across the continent and not enough are training the next generation of creatives.

Our need to empower and prepare our youth to grow the creative economy in Nigeria. An in-depth look into the creative sectors of advanced economies indicates a great Government backing which includes funding and investments in this area. This has spun notable institutions such as the New York Film Academy, London Film Academy, etc.

The Film and TV Creative Academy, the first of its kind in Nigeria and an EbonyLife TV initiative, will launch its curriculum and facilities structured according to acceptable international standards. At the Film and TV Creative Academy, students would be able to choose from a wide range of visual and performing arts programs that include Filmmaking, Acting for Film, Broadcast Journalism, Cinematography, Digital Editing, Documentary Filmmaking, Graphic Design, Illustration, Photography, Producing, and Screenwriting. These courses would be taught by people who work in the industry because as professionals themselves; we believe that our tutors would be excited by innovation in the filmmaking industry, and be willing to provide students with useful contacts and a helping hand within the industry.

This past spring, the New York Film Academy has connected with Film and TV Creative Academy in Nigeria to train ambitious filmmakers in a five-week film workshop. Forty faculty members from Film and TV Creative Academy and New York Film Academy in Nigeria will join in partnership with Del-York Global, and spend two months giving students practical, hands-on training in movie production.

During a time of national rebranding, a modernized film industry could be a powerful unifying agent for the country of Nigeria. Film and TV Creative Academy and New York Film Academy believes that, through a mass publication of creative communication, Nigerians will be able to connect their cultural capital and more perceptibly represent their nation's identity. If gifted filmmakers were better equipped and trained to record their personal evidence, then Nigeria's shared story could be captured, well-looked-after and exposed to a broader audience.

Film and TV Creative Academy and New York Film Academy ideas about the power of film are undoubtedly shared by Ebony Life TV, and the program was met with strong eagerness. Over the course of a month, Film and TV Creative Academy will provide a passionate group of students, instruction in directing, acting, animation and producing. Together, New York Film Academy and New York Film Academy will be able to give roughly 400 up-and-coming Nigerian filmmakers and actors necessary training to develop their craft and better interconnect their message. The New York Film Academy was honored to be invited by Ebony Life TV to help launch a filmmaking program in Abuja and optimisms that the Nigerian film business will continue to grow and increase acknowledgment.

Under the guidance of experienced experts from New York Film Academy, and using the greatest equipment in filmmaking, the students will be skilled courses that involve editing, cinematography, graphic design, special effects, directing, production and set design, makeup and screenwriting. The result of the intensive training was displayed in the level of creativity and competence seen in an amount of short films the students created at the end of the workshop.

Set up a Teleshopping Channel: Like QVC or HSN for Africa

Ebony Life TV will also set up a teleshopping channel. This TV shopping channel will provide African viewers with the fun of shopping from the luxury of their household. Ebony Life TV Shop Channel, will show programs live 24 hours a day, all year long, proposing a wide diversity of items as well as jewelry and fashion goods, beauty and weight-loss produce, health products, interior and home products, home appliances, food, and much more. With its established aptitude to steadily zone in on the exciting features of the merchandises it sells, Shop Channel has involved a significant audience.

One reason is the live nature of the broadcasts for Ebony Life TV. Shop Channel will spend 30 to 60 minutes clarifying each brand, presenting its features in aspect without depending on a script that prepared. Throughout the course of a single program, the amount of calls and contents of viewer studies are checked, and format changes are made in real-time in agreement with the feedback established. Furthermore, the number of items sold or left is exposed on a screen along with positive feedback from spectators who have already accepted the brand. This communicating, real-time environment, which merely live-to-air programming can offer, is one of the key magnetism of the programs.

The call center at Ebony Life TV will take viewer orders which will be a major factor in the channel's success. Ebony Life TV will activate its call centers in Nigeria. Together, these centers receive about 70,000 calls a day at the most. Especially, call centers are bombarded with call-in orders throughout the Shop Channel's "Golden Time," all through which it offers that day's most recommended brands. Measures have been taken to guarantee that customers are not having to wait too long when they are placing an order after midnight, nevertheless, with buyers who have made a previous buying able to settle the transaction quicker, as their acquisition histories are speedily available to the operator. This and other purchaser-friendly methods have led to a great customer gratification amount.

Unnecessary to say, the stars of the show on Ebony Life TV will be the products themselves. All through the week, about 600 items are presented, with approximately half of them making their first entrance. These items will be located and acquired from all over Nigeria and around Africa. To use the fashion group as an example of how acquiring choices are made, just items that buyers were persuaded of in expressions of styles, fabrics, and other aspects are obtained. Other things will be mainly developed for Ebony Life TV in partnership with well-known manufacturers. Ebony Life TV buyers could turn out to be uncompromising in their selection of items that it could take a year of negotiations before purchase orders are done.

Another major actor is the program planning that makes sure the best and most beneficial features of producers are emphasized. Who is the target purchaser? Which, viewers will be watching the program, whether they be more women or men What direction or angle will need to be taken to best express the particular features of the manufactured goods? To get correct answers to these questions, consumers, planners, directors and other personnel participate in a series of intricate deliberations over many months.

Growing our video on demand platform

Ebony Life TV biggest challenge will be developing the video upon request. One of the greatest rewards of Internet is that it brings out the 'long tail' of subject matter. This advantage spreads to VOD also. Platforms such as Spuul, for instance, platform a lot of great independent films and other film content, which classically do not get huge theatrical releases as an outcome of lower finances. By doing this, VOD heartens and permits for the detection of talent.

Moreover, the online video space offers a fantastic platform for investigating with numerous content arrangements. It is not forced by the finances of satellite TV. A show equipped for the web does not essentially need to be in 40-minute time frames. It could be a few minutes or even a few hours. This has allowed content makers to research with multiple arrangements. With that being said, a sum of learnings from TV is still appropriate in VOD. For instance, it is not adequate to just put up the content on the internet. Discovery is as significant as search when it comes to growing the video on demand. Programming content is also critical for VOD.

The view that users in Nigeria do not care about UX is just a myth. An uncontaminated user interface, a comfort of content location, personalized recommendations is dangerous to the accomplishment of a VOD product. Great film and shows, deprived of proper discovery mechanisms is a method for failure in this space. Operators, particularly those with money to spend, expect to pay once and consume content over multiple devices. It is important then, for any VOD podium to be accessible over multiple stages and guarantee that users can switch faultlessly among them. Lastly, piracy endures being an enormous risk. The merely way one can deal with piracy is making content easy to ingest and reasonably priced. Because users are used to renting and downloading film or video content through plagiarized sites, it is imperious that any legal VOD answer offers them the same luxury of use. The on-demand video space in Nigeria and Africa is young, but growing fast. Piracy stays to be a menace --this development in the face of widespread piracy will be contingent on the quality of content and general user experience on a proposal.

One way for Ebony Life TV to increase the VOD is by using social media. For instance, in the United States YouTube was the most used on-demand streaming video platform among customers with broadband service, with 41% articulating they use it day-to-day, whereas 80% report daily use. Other platforms to use are the Google YouTube podium which was shadowed by Netflix (NFLX), then Amazon (AMZN) Prime. Google was lately upgraded to overweight from impartial by Atlantic Equities, making the point that YouTube is developing "very quickly," with significant potential for revenue development. Ebony Life TV will be able to increase their VOD by using these platforms. As needed to point out regularly, individuals want to take in a video. As humans people are storytellers and Ebony Life TV preferred form of a story is graphic. People like sight, sound & motion and with that said, there needs to be some strategy to increase the VOD. For every fan who watches Ebony Life TV show, they have the capability to ask them to contribute. Ebony Life TV can ask them to come and look at the videos at their owned & operated websites (O&O) where they can make greater limitations, in addition, to asking straight for more meaningful customer information for example Facebook networks, Twitter as well as, email addresses and those that are similar.

Continual investment in quality programming

Ebony Life TV will have the constant investment in quality programming by investing in traditional cable and satellite TV giants. Founded on these circumstances, the ideal corporation will have the capacity to assimilate positively all three of these elements that are converting the TV entertainment industry -- traditional circulation, web-based technology, and content creation. Put modestly, if Ebony Life TV successfully does this, they will end up turning out to be the 21st-century media equal of the early 1900s industrial tycoons, who were intelligent enough to combine things such as the railways with steel mills. If Ebony Life TV can handle this, then they would not only control traditional captive circulation platforms and enable developing podiums but have free admission to -- if not an absolute possession of -- unique qualityunique programming.

One type of programming for Ebony Life TV to invest in is reality TV. Reality TV can open our Ebony Life TV eyes to what is compelling and informative in the African world and worlds that Africans are not living in. Ebony Life TV has to understand that there is a lot of bad programming content out there. Nevertheless, if they are looking to the right it is doing, they have to recognize how it will entertain and also educated the people. Viewers will continue to tune into Ebony Life TV if the programming is interesting and engaging. It will be substantial for Ebony Life TV to come up with fresh new programming ever so often to keep their audience members from not tuning in and watching something else. Making sure that they have other shows that represent the vast audience of young people is important for the programming. Ebony Life TV will need to understand that as the advertisers respond to the numbers, then the networks will continue to create more programming to sell to the audience.

Bringing in reality television is programming that will be beneficial to Ebony Life TV. This is because it is what people are mostly watching when it comes to scheduling, and it appears to be drawing to a great audiences all over the world. It is clear that Reality TV has also turn out to be familiar with networks for the reason that it is far cheaper to make than a TV show that is scripted. Reality television programming on Ebony Life TV. Moving forward, Ebony Life TV agrees that scripted TV programs frequently charge networks a lot more cash than unscripted shows for not just African television but also American ones as well. Ebony Life TV understands that programming episodes for a scripted series can be anywhere among a half-million and millions of dollars. However, this can depend a lot on the network and content that is used. For Ebony Life TV, Reality TV will be much more controllable regarding getting content created and on the air, with much less gamble. But then again the procedure imitates that at the same time. It is much easier to sell a reality programming in Africa for Ebony Life TV."

Stay on DStv channel 165

DSTv will always need EbonyLife TV on its system because it will always bring fresh new content while marketing to a broad audience at the same time. It will benefit DSTv because Ebony Life TV is "a multi-platform broadcaster missioned to reach Africa's most significant target population, the audiences of the current and those down the road shortly. EbonyLife TV is beneficial for DSTv because they are set to produce and broadcast over 700 hours of regular, original programming. This programming will have world-class production values, unlike any other developing nation. EbonyLife TV channel proposition is unique, and it does drive subscriber numbers for DSTv by targeting the younger audience up to the age od 25. It will also target family audiences and bring in shows that are appealing to housewives and students in the universities. DSTv will always need EbonyLife TV on its network because EbonyLife TV is set to do bring in audiences from a variety of appealing programs that consist of TV, Mobile, Apps, Online, and The live television. EbonyLife TV is beneficial to DSTv because they are situated to be the home of the best of African content on the market. DSTv will always need EbonyLife TV on its network because Ebony Life TV has been originated with a mission to produce Original, First-class and Inspirational content with an African Soul that platforms the finest of Africa for a Worldwide Black audience. DSTv will always need EbonyLife TV on its network because the television station can transmit courteousness a wide-ranging broadcast system from PlayBox Technology. This is a new DTH channel conducting in HD to those that are subscribers living in sub-Saharan Africa regions. The installation consists of ingesting, storage, and content management, using PlayBox Technology. DSTv will always need EbonyLife TV on its network because EbonyLife TV's traffic system make available advanced scheduling with planning and broadcasting for the publicity sales team. Also in the worst case scenario, should Dstv pull the rug, EbonyLife TV will still be viable on other platforms such as Startimes, Zuku in East Africa and on other platforms globally. They will still be able to produce and maintain engaging programming that will keep audience members tuned in for a long time. EbonyLife TV could also then syndicate their content and get better pricing, which we can now only exploit in the Diaspora. Platforms like Netflix and Amazon would pay the premium for our content across Africa.