HRM change management and employee relations at Walmart
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HRM
Change Management for WalMart
The commercial environment in which firms compete is forever changing. Internal and external forces stimulate a need for change; firms that fail to change and adapt are likely to stagnate and suffer as a result of their resistance to change. The aim of this paper is to look at an organization which needs to change, considering what change is needed, the lifecycle of change, including consideration of continuous and discontinuous change, and different types of change agents.
The Need for Change at WalMart
WalMart is the largest retailer in the U.S.; it is also the largest private employer with an estimated 1.3 million employees (Workplacefairness.org, 2014). The firm places a high level of reliance in the employees, but despite this the firm appears to have ongoing problems with its employee relations; the firm is regularly accused of discrimination, excessively low wages, and unfair practices (Halkias, 2014; RT.com, 2014). The problems are not new; the problems have been ongoing for many years, indicating a need for change within the organization and the way they engage with employees. To consider now the change should be designed and implemented it is necessary to look at the cycle of change.
Continuous Change
Continuous change may also be called evolutionary change or incremental change (Buchanan & Huczynski, 2010). These types of changes take place gradually, and may evolve naturally. Continuous change may take place in small steps, and face less resistance due to its gradual nature, it is also the type of change that may facilitate ongoing change, such as programs where there is the aim of constant improvements being sought (Buchanan & Huczynski, 2010). This would involve making small changes so they became part of the culture, but the results may take a long time to be realized.
Discontinuous Change
Discontinuous change may also be called revolutionary change or transformational change (Buchanan & Huczynski, 2010). Discontinuous changes are major changes that have a significant impact on the employees (Buchanan & Huczynski, 2010). Nadler, Shaw, & Walton (2004), state that this type of change can be traumatic and painful for a firm. The change may be sudden and there may be a higher level of fear regarding the change that may result in higher levels of resistance compared to continuous change, and more employee support will be needed if the change is to be efficient and effective (Nadler et al., 2004). An advantage is that discontinuous change may facilitate more rapid change, which is needed at WalMart.
Change Agents
Caldwell (2003) developed four classifications of change agents, these included leaders, management, change teams and consultants. Two of the main change agents are the leadership and the employees, one of which may influence through the formal channels of communication, and the other through the informal channels.
Leaders will have a vision, are able to communicate and win support though meetings and actions. The leaders are able to delegate and allocate resources, and it is known if senior management and leadership do not support a change, the potential for success will diminish (Buchanan & Huczynski, 2010). The need for change, along with the sense of urgency and allocation of resources needed can be facilitated by the leadership, to develop a culture where there is a greater engagement with employees, where issues may be resolved internally and there is a greater stakeholder approach.
Employees will also need to be engaged, leaders can engage with management so that the message permeates down through the hierarchy. Management can then engage with opinion leaders in the employee base to garner support, explaining the change and gaining support. The culture of an organization and the way practices are implemented will be heavily reliant on the employees; if WalMart store managers and team leaders do not adopt the changes in values and practices, which impact on the culture, the problems with employee relations will continue.
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- Buchanan, D; Huczynski, A, (2010) Organizational Behavior, Harlow, FT/Prentice Hall
- Caldwell Raymond, (2003), Models of Change Agency: a Fourfold Classification, British Journal of Management, 14 131-132
- Halkias, M, (2014, April 1), Appeals court allows former Wal-Mart employee’s gender bias lawsuit to proceed, Dallas News, accessed at http://www.dallasnews.com/business/retail/20140401-appeals-court-allows-former-wal-mart-employees-gender-bias-lawsuit-to-proceed.ece on 20th June 2014 ↗
- Kotter J P, (1996), Leading Change, Harvard Business Press
- Lewin K, (1951) Field Theory in Social Sciences, Harper and Row
- Nadler David A; Shaw Robert B; Walton A. Elise, (1994), Discontinuous Change: Leading Organizational Transformation, Jossey-Bass
- RT.com, (2014, Jan 16), Feds accuse Walmart of threatening, intimidating employees who protest company, RT, accessed http://rt.com/usa/walmart-charged-documents-labor-union-679/ on 20th June 2014 ↗
- Workplacefairness.org, (2014), Wal-Mart, accessed at http://www.workplacefairness.org/reports/good-bad-wal-mart/wal-mart.php on 20th June 2014 ↗
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