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JayZ
Fans of the rapper will most appreciate Jay-Z's autobiography Decoded. The book presents life from Jay-Z's point-of-view, and also outlines some select details of Jay-Z's transition from black market dealer to having a net worth of $450 million (Greenburg, 2010). In addition to being about Jay-Z's life, the book also offers some insight into the sociology of the black market. Anyone interested in the intersections between race and poverty will appreciate Jay-Z's perspective, because he delves into the political underpinnings of why communities like Marcy developed the way they did, and why young people are socialized into their alternative ghettoized communities. Jay-Z is not trying to proselytize, and thankfully the book is devoid of any kind of pedantic ranting. However, the author does a good job exposing the dark side of American life with the unstated goal of showing readers how they can rise above the circumstances of their youth and gain empowerment. Of course, it took crisis for Jay-Z to realize there were other means...
This is the way it happens for many Americans: being faced with crisis and the fear of death, some have complete transformations of soul. Therefore, Jay-Z's autobiography Decoded will appeal to readers who are interested in rap, sociology, and popular culture.
On the other hand, not all readers will be interested to hear what Jay-Z has to say, or what Decoded is about. The book will not appeal to people who are not at all interested in the broad issues that Jay-Z discusses: such as the politics of race, the psychology of poverty, and the sociology of subversion. Readers who are automatically averse to rappers, rap culture, and rap music might be biased and therefore not appreciate the book. Readers who dislike anything that large personalities like Jay-Z have to say will dismiss the author out of hand. Jay-Z is a confident writer. He has a large personality and a lot to say. He also has a brand identity to maintain, and is probably well trained to manage his "brand"…
References
Greenburg, Z.O. (2010). What Jay-Z'a book doesn't decode. Forbes.com Nov. 16, 2010. Retrieved online: http://www.forbes.com/2010/11/15/jay-z-decoded-book-business-entertainment-jay-z.html
Jay-Z. Decoded. Shawn Carter, 2010.
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