Kid Kustomers -- Rhetorical Analysis Kid Kustomers:

Kid Kustomers -- Rhetorical Analysis Kid Kustomers: Rhetorical Analysis Outline Writing Strategy #1: Language The essay 'Kid Kustomers' assumes a casual, almost-informal tone to reflect the nature of the essay itself, which is about popular and consumer cultures, and to also make the essay appropriate for its target audience -- the general public (specifically, parents and children) The essay, from the kind of casual, informal language and usage of terms and names that are associated with pop and consumer culture, talks directly to the concerned parent and child, who are the primary target audience of the essay Kid Kustomers communicates to the parent and child how marketing in pop culture America has targeted children as the primary target audience of their marketing, 'inciting' them through ads and programs to "whine" and demand for children's products and merchandise.

Writing Strategy #2: Evidence Author Eric Schlosser cites specific evidences through research and analyses from industry experts that demonstrates how these ads and programs are developed specifically to entice children to aspire and demand having these marketed children's products and services a. James McNeal, in his book, Kids as Customers, providing an analysis of children's "nagging tactics," grouped into seven major categories b.

Dan Acuff, author of What Kids Buy and Why and president of Youth Market System Consulting, on dream research and how this relates to the development of products and services that children would want and desire c. Federal Trade Commission (FTC) through its head, Michael Pertschuck providing a historical analysis of the legal battle that ensued as a result of a previous government initiative to regulate ads and promotions specifically targeting children Writing Strategy #3: Claims V.

Schlosser's claims are linked heavily from his sources, who are the named analysts in his essay. Through these analysts and industry experts, the author establishes his credibility as the creator of the essay: while the tone is informal, arguments are based on evidence or historical narratives a. Claim 1: Analysis of children as.